Sensei For Weight Loss To Offer Web-only Version Of Innovative Mobile-based Weight Loss Approach

Aug. 14, 2008 - PRLog -- Sensei, Inc. ( http://www.senseicorp.com ), a pioneer in mobile and Web-based wellness solutions, today launched a Web-only version of its innovative weight loss program at Sensei.com ( http://www.sensei.com ).  In honor of the announcement, Sensei today launched a new, enhanced Web site and will offer a special introductory price to PC users of $11.25 per month for Web-only access.  

“Sensei was designed to be accessed via both a mobile phone and a computer, and there is a large constituent of those seeking to lose weight which prefers to participate in programs online.  “Now they can add the experience of this practical and long-lasting approach to weight loss to their Internet lifeline,” said Dr. Robert Schwarzberg, a cardiologist and Sensei chief executive officer. “Sensei is so different from any other weight loss programs available today.  It promotes simple changes that easily become part of one’s daily routine which, over time, lead to long-term weight loss success and lifestyle changes.  The program is a practical and convenient solution for the millions of Americans who want to lose weight but do not have the time to attend meetings, the inclination to count points and calories, or the desire to be on a restrictive meal plan,” Dr. Schwarzberg adds.

In November, Sensei Inc. ( http://www.sensei.com ) introduced its next-generation approach to health and weight management. This solution transforms a mobile phone and computer into a “personal digital coach (PDC).”   The new program, Sensei for Weight LossTM, automatically delivers personalized meal plans, weekly shopping lists, fitness information and motivational messages to a user’s mobile phone display or personal Web page – it’s like having your own nutritionist and health coach providing the right advice at the right time to make healthier choices.  

   Dr. Schwarzberg notes that unlike other weight loss solutions -- which use the Internet merely as an additional tool to deliver its product and messages to a mass audience -- Sensei for Weight Loss™ uses technology to develop a holistic weight loss program customized to suit each user.  Consumers can go to www.sensei.com to learn more about the program and enroll.  

   Sensei’s new online look includes a crisp, clean design, appealing graphics, motivational messages, blog entries, success stories, and useful information, such as a body mass index (BMI) calculator, goal tracking and automated journaling.

The Sensei Approach
The Sensei program is among the first “intelligent applications” available based on the science of behavioral informatics - the use of technology to promote behavior change.  This approach results from more than two years of development by Sensei psychologist, physicians, nutritionist and engineers.  The program draws on both Web and mobile technologies to personalize the interaction with the user, maximize convenience and, ultimately, to increase the user’s prospects for weight-management success.  The experience begins online, where users enter their desired weight, food preferences, eating habits, meal times, exercise routines and other personal information. Sensei’s expert system then generates a realistic, customized nutrition and fitness plan.

 Daily meal plans, weekly shopping list and menus are delivered via e-mail, making them convenient and easy to follow.  Sensei For Weight LossTM even accommodates the spur-of-the-moment menu changes that challenge most dieters. For example, if a user plans a home-made lunch but then decides to eat out, Sensei for Weight LossTM can recommend an alternative meal that fits within the user’s nutrition plan – and deliver the recommendation instantly.

# # #

About Sensei
Sensei Inc. is a developer of innovative mobile and Web-based solutions that motivate and empower consumers to take charge of their well-being. Future programs that are planned include solutions for diabetes, hypertension, smoking, cardiovascular risk, stress and asthma. Sensei was formed in 2005 by Humana Inc.  and Card Guard AG (SWX: CARDG). More information about Sensei is available at www.sensei.com.