Broadcast Pix™ Launches New Channel Program for the Americas

July 17, 2008 - PRLog -- Billerica, Massachusetts - Broadcast Pix™, the company that redefined the production switcher as a live integrated production system, today announced that it recently launched a new Channel Program for the Americas to support its rapidly expanding marketing efforts and explosive growth.  

“We’re seeing tremendous demand for our products,” said Ken Swanton President of Broadcast Pix. “Moving forward we intend to rely upon our channel partners to respond to a flood of customer inquiries and interest in a timely, effective manner,” said Swanton.

The new three-tiered Broadcast Pix Channel Program includes: Elite Business Partners, Channel Partners, and System Integrators organized into six regions of North America, plus Latin America.   Broadcast Pix has six regional sales managers to oversee channel activities and sales in each of the six regions.

To recognize their investment and commitment, Broadcast Pix lists Elite Business Partners on its web site, and provides them with training, sales leads and technical support.  During second quarter 2008, the number of Broadcast Pix Elite Business Partners swelled from four to 50, dramatically increasing the company’s marketing presence across the United States, Canada, Mexico, and Latin America.

“By assuring profitability for our business partners, we expect to see a further surge in sales, revenue, and profits,” said Arco Groenenberg, director of sales, Americas, based in San Francisco.  “In this mutually beneficial vendor-dealer relationship, Broadcast Pix will be providing its channel partners with sales leads, marketing, and technical support, and in turn, these resellers will build our business by conducting product demos and sales events, as well as driving home sales.”  

To qualify as a Broadcast Pix Elite Business Partner, the dealer must meet sales goals of about $50,000 per month and invest in a Slate 1000 HD (or better) integrated production switcher.   While Elite Business Partners own their own demo system, the second tier, Channel Partners, are non-demoing partners.  Broadcast Pix hopes to advance Channel Partners to Elite Business Partners status over the next six to 12 months. The third group, Systems Integrators, is comprised of video professionals that design, specify, and sell all Broadcast Pix system solutions—in the context of projects they are consulting or managing.  While they do not demo systems, systems integrators are critical because they open the door to Broadcast Pix installations in government, educational, religious, and corporation settings.

About Broadcast Pix

Broadcast Pix is the leader in combining technologies from the computer and live television equipment industries to create an innovative family of live video production systems. Broadcast Pix systems are a fraction of the cost of conventional live video production solutions; yet retain a switcher’s fast action control and non-stop, on-air robustness.  They can be run by a single operator instead of requiring a team. Customers include over 800 leading broadcasters (including CBS, NBC and ESPN), webcasters, cable stations, stadiums, corporate, education, religious and government studios in over 50 countries. Broadcast Pix is based at 3 Federal Street, Billerica, Massachusetts, with offices throughout North America and in Europe. See www.broadcastpix.com.  

Broadcast Pix and Slate are trademarks of Broadcast Pix, Inc.  Patents pending.

Editor’s Note: Color product photographs are available upon request.

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