launches July/August trends

New Equators End, Surreal Life and Unplugged collections on site now
July 8, 2008 - PRLog -- London: Fashion e-tailer, showcases 3 womenswear fashion-led trends for July and August, all mixing distinct silhouettes with vibrant colour and striking prints.

“Equators End” unveils ‘70s safari glamour, taking inspiration from Northern Africa and Savannah wildlife to create a sultry summer look with an exaggerated colour palette and unique print motifs. The look is a real retro take on tribal decoration with embellishment reining strong.

“Surreal Life” is the main going-out story for high summer evenings. Details are extravagant, colours vivid, and pattern is inspired by oversized illustrations. Ruffle duchess satin prom dresses make for a statement look and are perfect, teamed with tailored blazer with jewelled brooch.

Taking influences from the late 1960s, the final trend, “Unplugged”, is inspired by a revival of folk music and hippie utopia. Fabrics are tactile with handcrafted elements coming to the fore in floral folk vintage scarves and oversized crochet berets.

Matt Setchell, Creative Director of asos who directed the July/August campaign shoot commented, “The inspiration behind the July/August trend campaign plays with the overall theme of colour and light, fusing rich kaleidoscopic projections with a simple set of coloured blocks and cubes to give a more graphic edge.”

The new season trends launched on on Friday 4th July.

For more information, please contact:

Susie Young
Greater London House
Hampstead Road

0207 836 1284

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Launched in 2000, is firmly established as the UK’s leading online fashion store. offers an extensive range of own brand women’s and men’s fashion, designer labels, lifestyle accessories and cult beauty brands. is the second most visited on-line clothing store in the UK attracting over 3.3 million unique visitors per month, and has received numerous awards such as Drapers E-tailer of the Year 2006, Retail Week Online Retailer of the Year 2007, and Business XL Company of the Year 2007, to name a few.
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