Introduction to Google Analytics

June 17, 2008 - PRLog -- The Global Classroom has invited Got Clicks head instructor, Sarah Spencer to lead the Introduction to Google Analytics:  The Basics course. This 4 week course covers:

- How to create a Google Analytics account
- Reading and interpreting the reports
- Real hands-on case studies on how Google Analytics reports measure marketing efforts.

By the end of the course, students will be able to:

- Put their own Google Analytics coding on their website
- Find out where customers come from world-wide.
- See what keywords are generating traffic to a site.
- Learn strategies to keep patrons on the site and reduce bounce rate.
- Set up sales goals to track a site's progress
- See what sites are referring traffic to a website and what links are working for the business.
- Learn methods of tracking e-commerce transactions.

These easy-to-follow online sessions will lead students through implementing Google Analytics quickly and easily on their own website.  

Pre-requisite:  Your website must have the capability of adding HTML or Java script.

To register, visit:
http://globalclassroom.us/a_courses/teacherscollege/?cour...