KFC Launches Finger Lickin' “Good Value” Menu

June 13, 2008 - PRLog -- LOS ANGELES, CA – More than 65 years ago, Colonel Harland Sanders revolutionized fried chicken by introducing his now-famous  Original Recipe® Chicken  .  Today, KFC continues to offer the Colonel's great KFC taste but now in their first-ever KFC Value Menu.

Exclusive to the Los Angeles market, this 12-item value menu offers customers a wide selection of new options along with traditional favorites.  Customers can enjoy tasty KFC Snackers®, fun-to-eat Popcorn Chicken Snack Boxes, or an all-new Original Recipe® or Colonel’s Crispy Chicken Sandwich.

“We are offering the Colonel's great-tasting chicken at an even more affordable price, and with a variety to satisfy everyone's tastes,” said Ed Thomas, KFC-LA advertising co-op president.

The new  KFC Value Menu has an emphasis on portable products that will leave taste buds satisfied, bellies full and wallets happy.  Research with fast food customers showed that they want the great taste of KFC in full size, portable products that are affordably priced.

“KFC's new Value Menu is real KFC food.  All the items have the same great taste and quality you’d expect from KFC.  No corners were cut, no size reduced, just a wide variety of finger lickin' good food starting at just 99 cents,” Thomas added. “Ultimately, we are giving LA the great taste they love at a price they'll love even more.”

KFC's new Value Menu is currently available in the Los Angeles area market only.  Customers may print a coupon for a free Original Recipe® Sandwich with the purchase of a large drink from www.kfc-la.com from now until July 13, 2008.   Visit www.kfc-la.com for a complete value menu listing and www.KFC.com for additional information on KFC.

The KFC Value Menu launch is supported by local TV, radio, internet and print ads developed by  DGWB Advertising based in Orange County, CA.


ABOUT KFC:  
KFC Corporation, based in Louisville, KY, is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ and Colonel's Crispy Strips® with home-style sides, Honey BBQ Wings, and freshly-made chicken sandwiches. There are more than 14,000 KFC outlets in more than 80 countries and territories around the world, serving some 12 million customers each day.  KFC-LA co-op is one of the largest KFC markets with over 280 restaurants. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, KY .

ABOUT DGWB:
DGWB is the largest privately owned full-service advertising agency based in Orange County.  Founded in January 1988, capabilities include general market and Hispanic advertising, design, promotions and interactive media.  Clients include Toshiba Copiers, KFC, Hilton Garden Inn, Children’s Hospital of Orange County, and Yamaha Home Entertainment.  DGWB builds and nurtures meaningful relationships between its clients and their customers.  Looking beyond transactions, efforts are focused on discovering the  shared core values between brands and customers, creating meaningful connections, and then cultivating trust.

DGWB can be reached at (714) 881-2300 or by visiting www.dgwb.com