Follow on Google News News By Tag * Social Purchasing * Social Responsibility * Consumers * Buying * Home Purchases * Fathers Day * More Tags... Industry News News By Place Country(s) Industry News
Follow on Google News | Birdseyecards.com joins SOS Children’s Villages Canada to extend social purchase trendsAs a recent corporate sponsor, Birdseye Cards values how our everyday purchases can make a difference that sends a positive message - and that’s what they are all about – making connections one card at a time.
Eric Gainer from Birdseye Cards hopes to raise the entrepreneurial bar on social purchasing trends at a community level. “People are making more ethical, informed purchases with household items, from garlic to greeting cards”. Further, he asks “Why shouldn’t start up companies build upon that type of customer demand, by adding it into a business plan and watch it grow in an ongoing effort?” “This is an exceptional program that will generate huge awareness and support from our client base, and attract new customers who frequently tell us that they care about where and what they shop for” says Alan Zelcovitch, online retailer of Birdseye Cards and owner of gourmet cookie company, zelcoviacookies.com. “We now offer customized cards with every order, as their social gifting program fits with our business philosophy” noted Mr. Zelcovitch. “As we make the Birdseye Cards brand more broadly available from www.birdseyecards.com , birdseyecards.etsy.com and in retail stores, we’re eager to collaborate with SOS Children’s Villages Canada”, adding “It’ “It takes leadership from corporate citizens like Birdseye Cards to demonstrate how beneficial corporate philanthropy can be,” says Boyd McBride, National Director of SOS Children's Villages Canada. “Birdseye is not only working with us to raise funds for orphaned and vulnerable children, but they are also raising awareness-- contributing to a generation of socially-aware consumers who know their choices can make a positive impact for a child in need, ” he continued. Birdseye Cards will endorse SOS Children’s Villages Canada on each greeting card, active features online, in e newsletters and via birdseyecards.blogspot.com. Their “Private Label Greeting Card Program” will also support SOS Children’s Villages Canada. For those looking to generate revenue streams through the sale of customizable cards, for fundraising or Holiday card programs, contact Eric Gainer. Those involved will be asked to provide matching dollars to SOS Children’s Villages Canada. Moving forward, interested distributors and retailers will be approached with their matching contribution plan. About Children’s Village’s Canada With National offices based in Ottawa, SOS Children’s Villages Canada is part of the world’s largest orphan-focused charity, operating in more than 130 countries. SOS provides long-term, family-based care to orphaned and abandoned children, giving them security, support, education, training and the life skills to become active and involved citizens in their communities. SOS Children's Villages also operates emergency and long-term relief programs around the world in times of war, crisis and natural disaster. About Birdseye Cards.com After a successful online launch in October, 2007 with 250+ cards, Birdseye Cards now expands their focus to licensed and private label collections of stationery. They have since branded a line of chic wedding stationary, and partnered with Canada’s premier online gourmet cookie company, Zelcoviacookies.com, Birdseye cards delivers over 15 years of design experience with web site/ecommerce firms, top Canadian advertising agencies and design studios. Their advisement team includes Wayne Richardson (Co-owner of Computer Solutions Inc.) Toronto, ON, and Dianne Whaley, Coordinator for the Trenval Business Development Corporation (Belleville, ON). Birdseye Cards Mission Statement Birdseyecards.com establishes itself as an innovative design studio and manufacturer of beautiful, nature inspired everyday and seasonal greeting cards, social stationary and private label card programs. The accent is on a commercial product through design, materials, craftsmanship and finish. Social responsibility and product development are an ongoing focus. As a corporate sponsor with SOS Children’s Villages Canada we make a difference by donating a percentage of profits with educated consumers whose beliefs resonate with ours. Business Image: Birdseye cards are defined as a beautiful, modern, designer collection with clean lines. Each card will contribute to these sensibilities. Retailers and online customers expect personal care and connect with the uncomplicated messages that are prevalent in the versed card collection. Industry Background The mature Canadian gift industry is a high-growth sector of the economy, generating more than $10 billion in sales at the wholesale level, with 600 million cards sold in 2006. It is now seeing new life breathed into it by independent greeting card studios aligned with savvy business partners. The trend for quality, design led; mid priced cards in the industry is constant. As a result, retailers, manufacturers & distributors alike seek “hot & commercially viable properties” that compete at an international level. Committing to a thoughtful, niche product line and sustaining a customer connection is crucial. For More Information Contact: Eric Gainer, Creative Director Birdseye Cards 82 Oak Ridge Blvd. Belleville, ON K8N 5W9 www.birdseyecards.com email: eric@birdseyecards.com Tel: 613-968-6820 Kelsey Lemon SOS Children's Villages Canada 200 - 244 rue Rideau Street, Ottawa, ON CANADA K1N 5Y3 email: k.lemon@ Tel: 613-232-3309 ext 21 www.soschildrensvillages.ca Alan Zelcovich, Owner Zelcoviacookies.com 236 Westmoreland Avenue Toronto, ON M6H 3A5 Tel: 1-888- www.zelcoviacookies.com email: info@zelcoviacookies.com End
|
| |||||||||||||||||||||||||||||||||||||||||||||
