Jennings Honored with National Aster Award for UHS Campaign

May 13, 2008 - PRLog -- Chapel Hill, N.C. – University Health Systems of Eastern Carolina (UHS) received a silver award in the prestigious 2008 Aster Awards competition. Jennings, the Chapel Hill branding and advertising agency, produced the award-winning “colors” campaign for UHS. The campaign promoted the health system’s cardiovascular services through the use of billboards, print ads, television commercials, web banners, airport advertising and radio spots. The Aster Awards recognize excellence in healthcare and medical marketing throughout the U.S.  

“We are proud of the work we’ve done for UHS, and excited to be at the point where the health system is seeing a return on investment that goes beyond winning awards,” said Dan Dunlop, Jennings president. "UHS is well-established as a leader in cardiovascular services. It’s only fitting that they now have a marketing program that is garnering recognition from industry peers."

Over the last several months, the UHS “colors” campaign has also been recognized with international Telly Awards, national Healthcare Advertising Awards and local ADDY Awards.

About University Health Systems of Eastern Carolina
UHS is a regional health system serving twenty-nine counties in eastern North Carolina.  The system is comprised of a major academic medical center, Pitt County Memorial Hospital, and six community hospitals located throughout eastern North Carolina: Heritage Hospital, Roanoke-Chowan Hospital, Bertie Memorial Hospital, Chowan Hospital, The Outer Banks Hospital and Duplin General Hospital. Pitt County Memorial Hospital, a tertiary referral center, is one of only four academic medical centers in North Carolina, and serves as the teaching hospital for the Brody School of Medicine at East Carolina University. For more information visit http://www.uhseast.com.

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About Jennings
Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. Jennings’ healthcare division develops compelling marketing strategies for hospitals, medical centers and biotech companies. For more, see http://www.jenningsco.com.