Mattel, Inc. - SWOT Analysis, new business publication announcement from Report Buyer

Feb. 19, 2008 - PRLog -- Report Buyer the online destination for business intelligence for major industry sectors, has added a new report called “Mattel, Inc. - SWOT Analysis” (http://www.reportbuyer.com/go/DAT07469)

”The Mattel, Inc. Company Profile” is the essential source for top-level company data and information. The report examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Mattel designs, manufactures, and markets a variety of toy products worldwide through global brands including Barbie, Hot Wheels, American Girl, and Fisher-Price. The company also holds a licensing agreement with Walt Disney, which allows it to capitalize on classic Disney characters, such as Mickey Mouse and Winnie the Pooh. The company primarily operates in the US. It is headquartered in El Segundo, California and employs about 32,000 people. The company recorded revenues of $5,650.2 million during the fiscal year ended December 2006, an increase of 9.1% over 2005. The operating profit of the company was $728.8 million during fiscal year 2006, an increase of 9.7% over 2005. The net profit was $592.9 million in fiscal year 2006, an increase of 42.2% over 2005.

Scope of the Report

-  Provides all the crucial company information required for business and competitor intelligence needs
-  Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
-  Data is supplemented with details on the company's history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement

Reasons to Purchase

-  Support sales activities by understanding your customers' businesses better
-  Qualify prospective partners and suppliers
-  Keep fully up to date on your competitors' business structure, strategy and prospects
-  Obtain the most up to date company information available

Contents

Key Facts
Company Overview
Business Description
Company History
Key Employees
Key Employee Biographies
Company View
SWOT analysis
Products & Services Listing
Products & Services Analysis

“Mattel, Inc. - SWOT Analysis” is available from Report Buyer. For more information go to: http://www.reportbuyer.com/leisure_media/company_reports_...

Report Buyer Product ID: DAT07469

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