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By Wildcard Toys
Wildcard Toys, a specialty retailer of toys and collectibles, announced today that it will begin carrying the complete line of the hugely popular Kubros Mega Bloks.
By National Eating Disorders Association
The National Eating Disorders Association (NEDA) applauds the Mattel toy company for embracing body diversity as the new versions of their iconic Barbie doll go on sale today.
By Mattel
Nigel Richards from New Zealand Wins the Most Prestigious Scrabble® Accolade for the Third Time
Mattel’s new Ever After High doll franchise, launched earlier this year, now has a new independent site showcasing the dolls, called
By FastPencil Marketplace
New book by first grader outlines exactly what gift-givers need to know about the popular Monster High Dolls.
By Simon Farnworth, the online community for fashion doll lovers, has announced the finalists for it's first Fashion Doll Awards. With 10 categories representing the best of the doll industry, nominees including Mattel, Tonner Doll and Integrity Toys.
Mattel, the company behind Monster High, has announced that it has thrown its support behind a huge anti-bullying campaign.
By BayRu, LLC
Chicago-based BayRu LLC announced the release of its “hottest brands” index. BayRu ( takes us inside their store to see what people in different cities are really buying.
By Baltimore Net Radio
Baltimore Net Radio will host a tribute to honor Miss Doris Day on her birthday. A live broadcast featuring interviews from her co-stars, contemporaries, and friends, as well as Miss Day's music and words from well-wishers on this special day.
Despite the market for toys and games in China having an impressive CAGR of 24.2% between 2003 and 2008, US toy manufacturer Mattel is closing its flagship Barbie store in Shanghai.
By Juguetes a 10 Euros
En el primer día de operación de la tienda "online" de Juguetes a Diez Euros, la empresa informa de una avalancha de visitas
By TrojanOne
After a successful U.S. release, Mattel’s Monster HighTM is rolling out the hip teenage descendants of the world’s most famous monsters in Canada, with an integrated online promotion, retail activation, PR and media plan launching this fall.
By Elsweet Rufino
Hong Kong Toys & Games Fair 2010 is ideal for toy retailers in particular to stock up on exciting new merchandise.
By Institute For Maximum Human Potential
Compton born recording artists The Game and Mr. Eastwood collaborated with the Institute for Maximum Human Potential to provide Needy Families in their hometown with toys and clothes
By Jill Chuckas, Secretary, Handmade Toy Alliance
While long awaiting a hearing in the House Subcommittee on Commerce, Trade and Consumer Products, HTA members are frustrated that no one representing the unintended consequences of the CPSIA on small businesses has been invited to testify.
By Jill Chuckas, Secretary, Handmade Toy Alliance
The CPSC continues to issue guidance on several areas of theCPSIA, which requires all children's products to be tested by 3rd party labs. Except for toys made by Mattel, who recalled 12.7 million toys for safety hazards or lead paint since 2007.
By ReportBuyer
Report Buyer the online destination for business intelligence for major industry sectors, has added a new report called “Mattel, Inc. - SWOT Analysis”
Mattel recalled more than 21 million Chinese-made toys this summer. “What happened to these millions of recalled toys? Toy manufacturers aren’t saying.

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