SAN FRANCISCO -
Oct. 8, 2025 -
PRLog -- The "Leaders of the Ledger" podcast from CPA Practice Advisor is spotlighting the seismic shift underway in the accounting profession driven by Generation Z. The latest episode, titled
"The New Wave of Accounting: Why Gen Z Is Reshaping the Profession", features rising CPA and entrepreneur Rachel Farris in a compelling conversation about how younger accountants are redefining what it means to be in this field.
In this episode, listeners will hear Farris reflect on her personal journey and how she's helping to modernize the profession through:
- Embracing transformative technologies like AI
- Challenging the profession's outdated image and recruitment pipeline
- Cultivating the entrepreneurial mindset and personal branding for accountants
- Bridging the gap between tradition and innovation in firm culture
As firms grapple with retiring Baby Boomer leadership and stagnant recruitment, Farris argues that it's the fresh zeal, digital fluency, and boundary-pushing ambition of Gen Z that can inject new vitality into accounting.
Listen to the podcast here:
https://open.spotify.com/episode/58jLEvnqEgHW0EsoEEn1SQ?s...Leaders of the Ledger is CPA Practice Advisor's podcast series focused on shining a light on key influencers, firm leaders, and rising stars shaping the accounting profession. Listeners can access the episode, along with transcripts and archives, via the CPA Practice Advisor podcast page.
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