Award-Winning CMO Launches Book to End "Stop-Start" Marketing

LIVERPOOL, U.K. - Oct. 8, 2025 - PRLog -- Laura Farkas, the award-winning Chief Marketing Officer behind LMNts Marketing, today announced the launch of her debut book, which introduces "The Paternoster Marketing System." The book provides a revolutionary blueprint for small and medium-sized enterprises (SMEs) to escape the costly and inefficient cycle of traditional campaign-based marketing.

The launch follows a transformative period for Farkas, whose own business journey was profoundly shaped by programmes at Lancaster University Management School (LUMS). After gaining critical clarity and focus through the Small Business Leadership Programme (SBLP), Farkas guided LMNts Marketing to a coveted spot in the Top 100 Elite Business SMEs for three consecutive years. Now a mentor for the university's prestigious Help to Grow programme, she is releasing her proven methodology to a wider audience.

"So many entrepreneurs are trapped on a marketing hamster wheel, burning cash on campaigns that run out of steam, forcing them to start over from scratch," says Laura Farkas. "They're told the answer is a 'funnel,' but most funnels are broken and leak customers. I wrote this book to show them there is a better way—a continuous, 'always-on' system that builds momentum and delivers predictable growth, just as it did for my own business."

"The Paternoster Marketing System (C)" directly confronts the flaws of traditional marketing, which Farkas calls "The Funnel Fallacy" and the "high cost of stop-start marketing." The book offers a clear, actionable framework for business owners to build a robust, self-sustaining marketing machine that nurtures leads, builds authority, and drives sales on cruise control.

Farkas credits her experience with Lancaster University as the catalyst for developing this system. "The SBLP programme gave me the confidence and clarity to strip back our business to its core mission," she states. "That focus was the key to our growth and our awards. Now, as a mentor, I see dozens of smart business owners facing the same overwhelm I did. This book is the structured plan I give them, designed to create a permanent asset, not just a temporary campaign."

This book is for any entrepreneur, founder, or marketing manager who is frustrated with inconsistent results and ready to build a marketing foundation that delivers long-term, sustainable success.

For more information or to request a review copy of the book, please see the media contact below. Find out more about LMNts Marketing here: https://marketingfunnel.website/b2b-revenue-system/  Pre-order the book on Amazon: https://www.amazon.com/Paternoster-Marketing-Never-Leads-Again-ebook/dp/B0FTXKKQB6/