AlbiCoins Aligns Platform with New Research on Building Leader Character

HELSINKI - Sept. 26, 2025 - PRLog -- AlbiCoins, an innovative employee engagement platform, today announced its alignment with groundbreaking research on leader character from Ivey Business School. As businesses struggle with toxic cultures and disengagement, AlbiCoins provides a practical solution to implement the "character gym" concept and build healthier, more productive workplaces.

The research, published in Leader to Leader, reveals that the root cause of cultural failure is not flawed strategy, but imbalances in leader character. It points to a critical "self-awareness gap," where 85% of people believe they are self-aware, while only 10-15% truly are. This gap leads to toxic behaviors like micromanagement and burnout, even in well-intentioned companies.

The AlbiCoins platform functions as a digital "character gym," enabling the daily practice and reinforcement of desired behaviors. When an employee demonstrates a key character dimension, such as Courage or Collaboration, they can be instantly recognized by peers with internal currency. This system of immediate, positive reinforcement helps build the strong character habits that form the foundation of a high-performance culture. Learn more at https://albimarketing.com/employee-tech/

"For years, companies have struggled with culture because they've been using the wrong tools," says Natalia Illarionova, Founder of AlbiCoins. "This research gives us the diagnosis; our platform provides the cure. We make it possible to systematically encourage positive behaviors and turn abstract values into daily, measurable actions. We are closing the gap between the culture you want and the culture you actually have."