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| ![]() Common Mistakes to Avoid in Association Website Redesign ProjectsOne of the most common issues is skipping the planning phase. Without a clear digital strategy tied to organizational goals, the redesigned website may look better but fail to deliver results. Associations also often ignore mobile-first design principles, which results in a poor user experience on smartphones and tablets-where a large portion of member interactions now happen. Another major challenge is the lack of integration with member portals and CRM systems. A disjointed user experience can frustrate members and lead to lost opportunities for renewals and engagement. Choosing the wrong content management system (CMS) is another pitfall. Associations require flexible platforms that evolve to meet their changing needs, particularly when managing member data, events, and content updates. Accessibility is also often overlooked. ADA-compliant design is not only important for inclusivity, but in many cases, it is also a legal requirement. Ignoring search engine optimization (SEO) is another mistake that can impact visibility and reach. Without proper structure and keyword optimization, a newly redesigned website can struggle to attract organic traffic. Security, data migration, and content planning are also vital aspects that are frequently neglected. Simply updating the design without reviewing how data and content are structured can lead to technical issues post-launch. For organizations looking for expert help, association website development (https://www.advancedsystemics.com/ Advanced Systemics encourages association leaders to invest in well-rounded, scalable digital platforms that truly support their members and mission. End
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