InstaCódigo Appoints Basma A. Elsheikh as Chief Business Officer to Lead Expansion in MENA

CAIRO - Sept. 7, 2025 - PRLog -- MENA-focused technology solutions provider InstaCódigo has announced the appointment of Basma A. Elsheikh as its new Chief Business Officer (CBO), effective August 2025. Ms. Elsheikh will spearhead the company's growth strategy in Egypt and across the wider Middle East and North Africa region, following InstaCódigo's successful entry into the European market. Her appointment also reinforces the company's commitment to diverse and inclusive leadership in the technology sector.

Basma Elsheikh brings over a decade of experience in business development, global talent acquisition, and strategic operations across Egypt, Saudi Arabia, and the wider MENA market. Most recently, she served as Chief Business Officer at Qiiwa Outsourcing in Saudi Arabia, where she successfully expanded market presence and forged strategic partnerships. Prior to that, she held senior roles at Staff Arabia, Ulemt, Valencia Development, Zeidex, and Global Link Cargo, driving organizational growth, talent acquisition, and market development.

As InstaCódigo's new CBO, Ms. Elsheikh will be responsible for:

Developing and executing the company's business strategy in Egypt and MENA

Driving sales growth, revenue generation, and profitability across verticals

Securing strategic partnerships, alliances, and joint ventures

Overseeing P&L performance for Egyptian operations

Strengthening investor relations and government partnerships

Leading business development, marketing, and client relations teams

Yin Min Htwe, CEO of InstaCódigo UAE, commented:

"We are thrilled to welcome Basma to InstaCódigo. Her appointment reflects our dedication to building a diverse and inclusive leadership team as we scale from our successful European market entry to Egypt and the wider MENA region. Basma's expertise in business strategy and regional growth will be instrumental in accelerating our expansion."

Basma A. Elsheikh added:

"I am honored to join InstaCódigo at such an exciting stage of its journey. The company's strong foundation in Europe, combined with its expansion into Egypt and MENA, offers immense opportunities to drive innovation and growth. I look forward to leading the business strategy, forging impactful partnerships, and strengthening InstaCódigo's presence across the region while championing diversity in technology leadership."

With projects expanding rapidly across the Middle East, InstaCódigo is positioning itself as a fast-growing, innovative technology partner. The addition of Ms. Elsheikh underscores the company's commitment to strategic growth, inclusive leadership, and regional excellence.