Vibe Shopper Launches: Natural-Language Shopping and Virtual Try-On to Cut Returns

NEW YORK - Sept. 8, 2025 - PRLog -- Specularo today announced the launch of Vibe Shopper, a Shopify app that turns natural-language shopping, virtual try-on, scene changes, and size guidance into one clear flow. Built for fashion and apparel brands, Vibe Shopper is designed to lift revenue and curb returns by moving shoppers from question to confident add-to-cart - without new studio shoots or heavy custom work.

Shoppers start by asking in plain English and continue inside a streamlined chat. From there they can trigger actions in place: initiate a try-on from a search result, add or remove items and variations to build a look, refine styling, or request size guidance. When they choose to share, the look becomes a clean Shop-the-Look page that friends can open and buy from - sending qualified traffic back to the store.

Scene change brings context to the decision. Shoppers can preview an item "on themselves" in the environment they care about - at home, outdoors, or on the go - while Vibe Shopper estimates lighting and weather to present color and texture more faithfully. Paired with accurate size guidance, the experience reduces guesswork and increases first-choice accuracy - this alone reduces returns significantly.

For operators, Vibe Shopper includes analytics you can act on. A defined conversion funnel tracks the journey from search and chat engagement to try-ons, add-to-cart, and checkout, so teams see where momentum builds and where it drops. Breakouts reveal which products and variations win in recommendations and upsells, which messages convert, and which combinations underperform. With that visibility, storeowners can tune prompts, priorities, and page elements to raise conversion and cut avoidable returns.

"Shoppers want confidence, not guesswork," said Ofek Kazes, CEO of Specularo. "Vibe Shopper lets them ask in their own words, see a look in realistic conditions, pick a size with confidence, and share it if they want - while giving brands the data to double down on what works."

Installation takes minutes and uses standard Shopify product data and themes. Teams can start with sensible defaults and refine tone, styling, safeguards, and sizing behavior over time. Specularo also supports in-store deployments - smart mirrors and pop-up "mobile fitting rooms" - so the same confident try-on flow extends beyond the browser and into physical retail.

Learn more more at https://vibes.specularo.com/ and https://specularo.com/