AVOW Launches Reach Calculator to Empower App Marketers to Identify Global User Potential

BERLIN - Aug. 20, 2025 - PRLog -- AVOW, the award-winning global app growth company specializing in mobile OEM advertising, today announced the launch of its User Reach Calculator. This free, interactive online tool helps mobile advertisers plan campaigns by estimating user and device reach via AVOW's mobile OEM partners - smartphone manufacturers such as Samsung, Xiaomi, Huawei, Vivo, OPPO, HONOR, Transsion and others, which operate their own app stores and native ad placements. The Reach Calculator is now live, offering marketers a smarter way to assess campaign potential and identify new growth opportunities across global markets

This new tool is designed to simplify the media planning process by answering key questions advertisers often face, such as:

• How many potential users can be reached in specific regions
  
  
• What the estimated device reach is through mobile OEM and Android distribution channels
  
  
• Which markets offer the highest growth potential and untapped audiences

By leveraging AVOW's exclusive partnerships with leading mobile OEMs, the free interactive tool provides actionable insights that help advertisers identify opportunities and scale campaigns effectively. AVOW's Reach Calculator covers 13 markets, including key countries across Europe and Southeast Asia, as well as high-growth markets like India, Brazil and beyond.

"At AVOW, we are committed to making mobile OEM advertising more transparent and accessible for marketers and advertisers everywhere," said Ashwin Shekhar, Co-Founder and Chief Revenue Officer at AVOW. "With the User Reach Calculator, we are offering a free, interactive tool that enables advertisers to uncover the true scale of opportunity across global markets by tapping into a massive user base outside the mainstream through mobile OEMs and alternative app stores as part of a more diversified channel mix."

This initiative aligns with AVOW's ongoing mission to educate mobile marketers about the value of integrating mobile OEMs and alternative app stores into the mobile marketing mix. It builds on the success of AVOW's vertical-specific content, including the Fintech Mobile OEM Playbook and the Gaming Mobile OEM Playbook (https://avow.tech/guides/). Trusted by clients such as Tripledot Studios, Bolt, Wooga, and Exness, AVOW also integrates with all major Mobile Measurement Partners (MMPs), including AppsFlyer, Adjust, Kochava, and Branch, to ensure accurate tracking and campaign optimization.

Available today, AVOW's User Reach Calculator helps advertisers estimate audience reach and make data-driven decisions to effectively incorporate mobile OEMs and alternative app stores into their marketing strategies.

→ Estimate your audience reach now with AVOW's User Reach Calculator (https://avow.tech/user-reach-calculator/?utm_source=pr&am...).