Xiaomi Recognizes AVOW with New Market Development Award at MAU Vegas 2025

BERLIN - May 27, 2025 - PRLog -- AVOW the award-winning, global app growth company specializing in mobile OEM advertising and official Xiaomi MiAds partner, has been awarded the 2025 New Market Development Award by Xiaomi International Internet Business. The award was presented at MAU Vegas 2025, a leading user acquisition conference held at the MGM Grand in Las Vegas.

The award recognizes AVOW's role in expanding Xiaomi MiAds into new and emerging markets. AVOW was the only partner from the EU or US region to receive this honor in 2025.

According to Bono Wu, Head of Channel Partnership & Direct Sales EU & LATAM at Xiaomi:
"The MiAds New Market Development Award presented to AVOW at MAU Vegas 2025 reflects their outstanding work in bringing Xiaomi Ads to new and emerging markets. AVOW continues to be a valued partner in our global growth journey."

AVOW's partnership with Xiaomi began in 2020 and has grown across multiple regions. Milestones include:

• 2022: Appointed Core Agency for EMEA, LATAM, and SEA
• 2023: Named Core Agency for India and awarded "Core Agency of the Year" at MWC Barcelona
• 2024: Appointed Global Core Agency
• 2025: Wins the New Market Development Award at MAU Vegas

"Being recognized by Xiaomi is a proud moment for our team," said Robert Wildner, CEO and Co-founder of AVOW. "This award is a result of our long-standing partnership and our continued efforts to help advertisers grow through market-specific strategies."

Xiaomi MiAds now reaches over 700 million monthly active users globally (as of December 2024). AVOW helps advertisers access this high-quality, fraud-free inventory through OEM advertising strategies tailored for scale and engagement.

For more information, visit:
https://www.avow.tech