Buopso Launches WaBu — A Fully Integrated WhatsApp Business API + CRM Solution

Buopso, a provider of customizable CRM solutions, today announced the launch of WaBu, its new WhatsApp Business API solution designed to help businesses centralize WhatsApp interactions, track customer engagement, and streamline sales processes.
 
NOIDA, India - Aug. 13, 2025 - PRLog -- Fully integrated with Buopso CRM, WaBu enables teams to capture leads directly from WhatsApp, manage chats in one centralized platform, and automate workflows tailored to specific industries.

WaBu offers full integration with Buopso CRM, allowing businesses to sync all WhatsApp chats, assign leads to team members instantly, and track every stage of the sales process.

The solution supports pre-approved templates, bulk messaging, and role-based user access, ensuring secure, efficient, and scalable communication.

WaBu eliminates the tab-switching headache by putting WhatsApp chats and CRM data side-by-side, a capability found in only a handful of global platforms.

Key Features of WaBu
  • Automated Lead Capture and Assignment – Incoming WhatsApp messages are recorded as leads in Buopso CRM and automatically assigned to the designated team member.

  • Unified Team Inbox – Multiple agents can manage conversations from a single WhatsApp Business number within one shared workspace.

  • Messaging Templates – Allows the creation and storage of pre-approved message templates for sending at predefined customer touchpoints.

  • Workflow Automation – Supports rule-based triggers for sending messages, updating lead stages, or assigning tasks without manual intervention.

  • Integrated View – Displays customer data and the active WhatsApp conversation on the same screen for ease of reference.
"WhatsApp has become the go-to platform for customer engagement, but managing these interactions at scale has been a challenge for many businesses," said Abhishek Salunke, BDM at Buopso. "With WaBu, we're giving teams a single, powerful solution that turns everyday chats into measurable sales opportunities."

Buopso serves businesses across sectors including real estate, finance, retail, and services, offering CRM solutions tailored to industry-specific workflows. WaBu is now available for teams of all sizes, with flexible plans to suit diverse communication needs.

For more information, visit www.buopso.com/whatsapp-integration.

Contact
Kunal Jain
***@buopso.com
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