Digital Signage Market Size to Reach USD 42.30 Billion in 2032

KOLKATA, India - Aug. 9, 2025 - PRLog -- The growing penetration of smart cities and ongoing infrastructure development are key drivers for revenue growth of the digital signage market. As governments and urban planners increasingly invest in smart city initiatives, there is a rising demand for advanced communication and information systems to enhance urban mobility, safety, and public engagement. In April 2025, LG CNS, a leading AI Transformation (AX) company in South Korea, secured its first formal contract with a U.S. government agency to develop smart city infrastructure in Hogansville, Georgia. Under this agreement, LG CNS will deploy smart poles and an integrated control system aimed at improving public safety, urban connectivity, and operational efficiency.

However, the dependence on stable internet connectivity and uninterrupted power supply poses a significant restraint on the revenue growth of the digital signage market. Digital signage systems, particularly those used for real-time content updates, cloud-based management, and interactive functionalities, require a constant and high-speed internet connection.

Segments Market Overview and Growth Insights:

Based on product type, the digital signage market is segmented into video walls, video screens, kiosks, digital posters, billboards, menu boards, and others. The video walls segment held the largest market share in 2024, driven by rising demand for engaging and immersive visual experiences across industries such as retail, transportation, corporate, and public venues. In April 2025, Prime AV launched its state-of-the-art LED wall display solutions in the Washington D.C. region, aiming to elevate event experiences.

Regional Market Overview and Growth Insights:

North America held the largest revenue share in 2024, primarily due to its robust technological infrastructure and strong adoption of cutting-edge solutions, particularly in the U.S. and Canada. The region's digital signage market is further propelled by growing demand for Digital Out-of-Home (DOOH) advertising. For example, in April 2025, EG America, based in Westborough, Massachusetts, launched its Retail Media Network (RMN) in collaboration with Axonet, enabling brand partners to engage with consumers across multiple stages of the shopping journey.

Competitive Landscape and Key Competitors

List of major players included in the market report are:  Samsung Electronics Co. Ltd, LG Electronics Inc., Sony Corporation, Sharp Corporation, Koninklijke Philips N.V., Advantech Co. Ltd, ViewSonic Corporation, Scala, Appspace Inc., Yodeck, Navori Labs, NoviSign Digital Signage Inc., Mvix Inc., Korbyt and others.

Major Strategic Developments By Leading Competitors

Revel Digital: On April 15, 2025, Revel Digital, a leading provider of digital signage and media distribution solutions, partnered with Amazon to make its software available as a ready-to-use option on the new Amazon Signage Stick.

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