D'Art Reimagines Berger Paints Retail with Experiential Innovation

DELHI, India - Aug. 4, 2025 - PRLog -- With a legacy of more than 85 years in the paint industry, Berger Paints has always evolved according to the needs and expectations of its diverse customers. To continue this evolution and maintain its commitment to innovation and customer experience improvement, the brand collaborated with D'Art Design, a full fledged retail advertising agency that specializes in marketing and branding, to power its retail transformation project.

The agency was tasked with a challenge to revolutionize the ideas of store design and customer interaction by seamlessly combining visual aesthetics with functionality. In order to achieve this, the assigned team incorporated various retail elements that inspired customers and encouraged them to engage on multiple levels. The Mesh Color Lava Shape on every store's facade sparked curiosity and adequately represented Berger Paint's "Paint Your Imagination" philosophy.

D'Art is a renowned ATL and BTL agency. How could they miss such a great opportunity to showcase their skills? As a result, the firm implemented various BTL activities inside the store to promote engagement. The team ditched the boring point of sales and instead included DIY (do it yourself) materials for creative customers near the checkout point. This tactic provided inspiration and convenience in one seamless experience.

The implemented retail fixtures weren't just displaying Berger's products. Instead, they acted as the silent salespersons of the store. The displays were designed and executed in a way that guided customers throughout the store and allowed them to understand the products without any preachy power tactics.

The Island Experience Lounge is actually what differentiated Berger Paints from other competitors in the paint industry. The retail advertising agency (https://www.dartdesign.in/) meticulously designed an area that was completely dedicated to customers to explore products. They were allowed to touch, feel, and compare the textures and finishes of different products in order to make informed decisions according to their need and suitability. The team further added live demo shelves that made it possible for the visitors to view the effects of the products firsthand, further making them confident about their choices.

As Berger Paints (https://www.dartdesign.in/berger-paints.php) continues to evolve, this massive transformation in its retail identity adequately represents its ability to respond to challenges and opportunities before they arise. This revolutionary work by D'Art Design established a canvas for creativity where ideas and inspiration come together.