Clay James Announced As Newest Brand Ambassador For Diggs Boys Bourbon

ATLANTA - July 26, 2025 - PRLog -- Diggs Boys Bourbon proudly welcomes Clay James - rapper, entrepreneur, and proud member of Kappa Alpha Psi Fraternity - as its newest brand ambassador. A rising star in Southern hip-hop and a man of style and substance, Clay James brings a fresh voice and authentic presence to a bourbon brand deeply rooted in history, brotherhood, and Black excellence.

Founded by Michael Earley, Howard Riley, and Earnest Drummond - three visionary members of Kappa Alpha Psi Fraternity - Diggs Boys Bourbon is named in honor of Elder Watson Diggs, the fraternity's co-founder. The brand stands as a tribute to the rich legacy of African American achievement, excellence, and community uplift.

Diggs Boys Bourbon blends over a century of distilling expertise with the finest ingredients - malt, corn, rye, wheat, and limestone-filtered water - to craft a bold yet smooth spirit that honors tradition while raising the bar. More than just a whiskey, Diggs Boys is a labor of love conceived by fraternity brothers determined to carry forward the spirit, class, and sophistication that defines their community.

As a proud member of the same fraternity, Clay James embodies the Diggs Boys ethos - representing achievement, culture, and authenticity in everything he does. His partnership with the brand reinforces its mission to honor legacy, inspire new generations, and toast to every milestone along the way.

https://www.diggsboys.net