New 6 Feet Ahead Podcast Ep: John Goobeck on Leading Funeral Service Innovation and Embracing Change

MIAMI - July 25, 2025 - PRLog -- The latest episode of the 6 Feet Ahead Podcast features John Goobeck, President of the Texas Funeral Directors Association (TFDA). Hosted by Oscar Guerrero, this episode provides insightful guidance on funeral service leadership, adapting to industry changes, and embracing technology to stay competitive. Whether you're a funeral home owner or director, this conversation offers actionable advice to help grow your business and meet the evolving needs of families.

About the Episode:

In this episode, John Goobeck shares his unique journey into the funeral industry, transitioning from a background in dentistry and chemical engineering to becoming one of the leading figures in the Texas funeral community. John discusses his leadership philosophy at the TFDA, which emphasizes respect, mentorship, and leading by example. He highlights the importance of revitalizing the funeral profession by engaging younger generations and fostering a culture of care and mutual respect.

Key Takeaways from the Episode:

• Cremation Trends: John discusses the growing preference for cremation and the importance of educating families about all available cremation services beyond basic "direct cremation."
• Embracing Technology: John underscores the role of CRM systems, online arrangements, and live streaming services in meeting the modern needs of families and improving funeral home operations.
• Flexible Service Venues: Offering non-traditional venues like golf courses or botanical gardens to cater to contemporary family preferences.
• Leadership and Community Engagement: The importance of leading by example and staying involved in local organizations and disaster response efforts.

Looking Ahead to Emerging Trends:

John also discusses emerging trends in the funeral service industry, such as green burials, natural organic reduction (human composting), and the growing role of artificial intelligence in tasks like writing obituaries. As the industry continues to evolve, John encourages funeral professionals to stay adaptable and open to new technologies and trends to ensure the profession remains relevant and responsive to changing consumer preferences.

Final Thoughts:

John Goobeck's extensive experience in funeral service leadership, combined with his insights into cremation trends and technological innovation, provides valuable lessons for funeral directors and owners. By embracing innovation, education, and community involvement, funeral professionals can thrive in today's competitive market.

Listen Now:
The latest episode is available on the 6 Feet Ahead YouTube Channel and the Funeral Marketing Pros podcast page.

Website: 6 Feet Ahead YouTube Channel
Funeral Marketing Pros Podcast Page: https://www.funeralmarketingpros.com/podcast