RAIN Group to Host Live Event on Using AI to Transform Sales Coaching and Performance

BOSTON - July 22, 2025 - PRLog -- RAIN Group, a global sales training and performance improvement company, will host a free live webinar, Scalable Coaching Through AI: Turning Training Into Performance, on July 29 at 3 p.m. EDT.

While many companies invest heavily in sales training, few see lasting behavior change. Without consistent coaching and reinforcement, learning often fails to translate into results. This event will explore how AI can help bridge that gap.

Andy Springer, chief client officer at RAIN Group, will lead the session and demonstrate how AI tools can help sellers improve fluency, build critical skills, and win more deals, while providing managers deeper visibility and the ability to coach at scale.

Participants will see RAIN Group's newest innovation, RAIN Conversation AI, in action. The tool uses AI personas modeled after real buyers to simulate high-stakes sales conversations.

Attendees will learn:

• How AI is transforming the role of the sales manager
• Surprising and compelling use cases for AI in coaching
• Why AI roleplay accelerates training application
• How to scale coaching and performance support using AI

"This is a major opportunity for sales teams to turn learning into measurable performance," said Springer. "AI can unlock coaching at scale and drive stronger outcomes across the board."

Register here: https://hubs.li/Q03ykdSk0

About RAIN Group
RAIN Group is an award-winning leader in sales transformation, with over 20 years of researching and enabling top sales performance. RAIN Group's modular, multi-modal approach to sales training provides flexible and customizable solutions for complex global teams. Trusted by leading companies, RAIN Group partners with clients to ensure learning is adopted, creates lasting behavior change, and drives measurable results. Learn more at http://www.raingroup.com.