OptivaAI's NOVA 360: Kill the Hype, Deploy AI That Does the Job

GURGAON, India - July 19, 2025 - PRLog -- OptivaAI today announced the launch of NOVA 360, a full-stack AI assistant platform built to go beyond flashy demos and thrive in real-world enterprise deployments. With native integrations, secure architecture, and end-to-end orchestration, NOVA 360 empowers organizations to build, deploy, and scale AI-powered assistants—without writing a single line of code.

"Enterprises are tired of chatbots that look good in a demo but break in live ops," said Vishal Gupta, Co-founder of OptivaAI. "NOVA 360 changes that by combining flows, voice, knowledge, and backend integrations into one unified, production-ready platform."

Built for Execution, Not Just Conversation

NOVA 360 enables enterprises to launch AI assistants that don't just respond—they act. Key features include:

• Automated Flow Builder supporting logic, loops, retries, variable memory, API calls, and human fallback. Upload SOP and let Nova 360 create the flow.
• A Hybrid Knowledge Engine combining FAISS, BM25, and re-ranking for fast, context-aware answers from PDFs, DOCX, URLs, or websites—with fallback triggers for LLM support.
• A Voice + SSML Configurator for multilingual tone preview and natural-sounding voice using edge-tts.

Assistants can be deployed via embeddable widget or API, supporting web, voice, and WhatsApp (via Twilio).

Ready for the Ecosystem

NOVA 360 offers seamless, low-code integrations with:

• CRMs like Salesforce and HubSpot
• Helpdesks like Freshdesk
• Messaging via Twilio and WhatsApp
• Custom APIs and webhooks for internal tool connectivity

No dev ops required—connect, simulate, and launch within the platform.

Enterprise Control, Out of the Box

• Multi-Tenant Role-Based Access (RBAC): Control access across SuperAdmins, Admins, Editors, and Viewers.
• Quota Management: Monitor and control usage by assistant, user, message, and token volume.
• Plan-Based Billing with Razorpay: Choose Free, Pro, or Enterprise tiers with flexible top-ups.
• BYOK & LLM Choice: Use OpenAI or Gemini, or plug in encrypted API keys for full control.

Real-time dashboards, expiry alerts, session replays, and audit logs give enterprises full transparency and operational oversight.

About OptivaAI

OptivaAI builds modular, production-grade AI platforms for customer support, analytics, and decision intelligence. Its flagship products, NOVA 360 and InsightPro, are used across telecom, BFSI, and e-commerce to enable secure, multilingual, and ROI-driven AI adoption.

🔗 Visit www.optivaai.com or contact info@optivaai.com for media, demo requests, or partnership opportunities.