cmercury Unveils Engagement-Based Priority Sending to Conquer Email Deliverability Challenges

COCHIN, India - July 17, 2025 - PRLog -- cmercury Unveils Engagement-Based Priority Sending to Fix Email Deliverability Woes

Kerala, India – July 16, 2025
Email continues to be the most effective direct marketing channel, yet nearly 20% of commercial emails fail to reach inboxes. To solve this global challenge, cmercury, a leading email marketing platform, has launched Engagement-Based Priority Sending—a smart feature that prioritizes highly engaged subscribers, improving inbox placement and campaign performance.

"This is more than a feature—it's a smarter way of delivering emails," said Jacob M. George, Co-Founder & CEO of cmercury. "Marketers spend valuable time crafting campaigns, but outdated batch-and-blast strategies hurt their success. Our solution ensures the most engaged users receive emails first, boosting deliverability and ROI."

How It Works:

At the core is Subscriber Engagement Scoring, which dynamically evaluates user actions like:

• Email opens
• Click-throughs
• Purchase behavior
• Recency of signup

Based on this data, cmercury ranks and segments recipients, delivering emails in three stages:

1. Engaged Users First: Maximize response from high-value subscribers.
2. Moderately Engaged Next: Maintain engagement while reducing risk.
3. Low Engagement Last: Reach the rest without harming reputation.

Why It Matters:

This approach solves a real problem for marketers:

• Better Deliverability: More emails in the inbox, not spam.
• Stronger Sender Reputation: ISPs recognize smart sending behavior.
• Proven Impact: Clients see up to 20% higher open rates using Priority Sending.

Jacob adds, "With inbox competition at an all-time high, timing and targeting matter more than ever. This feature helps brands connect with the right people—first."

About cmercury:

cmercury is an advanced, AI-powered email marketing platform built for businesses that value deliverability, personalization, and results. From intelligent sending tools to deep engagement analytics and a flexible pay-per-send pricing model, cmercury helps brands maximize ROI and build long-term customer trust.

Contact:
Vishnu S
GM – Marketing, cmercury
📧 support@cmercury.com | 📞 +91-9061064431
🌐 www.cmercury.com