Lights, Camera, Intelligence: Krify's Casting Platform is Changing the Face of Talent Discovery

KAKINADA, India - June 28, 2025 - PRLog -- As film, television, and advertising productions evolve at a rapid pace, so must the tools that power them. Krify Software Technologies Pvt. Ltd., a global leader in AI-driven digital solutions, has launched a powerful casting management platform that blends operational intelligence with creative flexibility—redefining how talent is discovered, booked, and managed.

Tailored for casting agencies, production houses, and assistant directors, the platform streamlines artist search, shoot-day coordination, compliance, and communication—all through a centralized and intuitive ecosystem.

A Platform Built for Casting in Motion

At the heart of this solution is a dynamic Admin Panel, enabling production teams to:

• Search and filter artists using multi-attribute filters like gender, age, ethnicity, and skills
• Manage shoot schedules with a visual calendar, colored indicators, and booking statuses
• Send bulk enquiries to shortlisted artists via email or SMS using ready-made templates
• Track responses in real-time, building responsive shortlists automatically
• Generate artist bookings, confirm roles, and automate follow-up communications

Once booked, artist profiles are logged into a Chit Table Dashboard—a shoot-day operations board that captures attendance, work stages, call times, and calculates payments using integrated rate cards. The result is flawless on-ground execution and accurate post-production billing.

Casting Software Script: https://krify.co/casting-agency-software-script/

Empowering Assistant Directors with Precision Tools
The platform features a dedicated Assistant Director (AD) module, offering:

• Access to assigned projects and shared shortlists
• Capability to independently search for artists and submit their own shortlists
• Responsibility for maintaining live Chit Table records during shoot days, ensuring timely and transparent artist tracking

This module bridges the communication gap between ground teams and production managers, offering real-time visibility and data accuracy.

A Seamless Artist Experience

Supporting Artists (SAs) are equally empowered with a self-service portal that allows them to:

• Register with verified credentials and upload photos securely
• Enter personal details, measurements, availability, and vehicle access
• View bookings, submit legal documents like NDAs, and track remittances
• Respond to open enquiries and receive job confirmations instantly

"Creative teams move fast, and our goal was to match that pace with intelligent tools," said Krishna Reddy, Founder and CEO of Krify. "This platform is built to simplify casting logistics, enhance artist communication, and ensure no detail is missed from audition to wrap."

Adaptable, Scalable, Ready for Action

Designed to align with industry standards like BBC and FAA/PACT rate cards, the platform is fully customizable for commercial productions, independent films, and episodic series. With secure cloud infrastructure, multilingual support, and modular scalability, it is ready for deployment across studios and production companies globally.