BuildingandInteriors Meets Salice Leadership at Interzum 2025: Charting Growth in India and Beyond

DELHI, India - June 14, 2025 - PRLog -- At the recently concluded Interzum 2025 in Cologne, BuildingandInteriors met Michele Gazzola, Group Sales & Marketing Director, Arturo Salice S.p.A., and Vivek Modi, Managing Director, Salice India, to discuss the brand's global evolution and strategic expansion in India.

Following its acquisition by the Cobepa Group in 2022, Salice has been undergoing a transformation, expanding its presence and product offerings. "Salice turns 100 next year, and our legacy gives us a strong platform," said Gazzola. "India is a crucial growth market where we now operate directly, enabling us to share our story and values more effectively."

Modi added, "Since establishing our wholly-owned subsidiary in India four years ago, customer confidence has grown significantly. We now offer enhanced service, support, and innovative solutions to OEMs and channel partners nationwide."

From its early distributor-based presence, Salice has expanded across tier-1 and tier-2 cities and is now targeting tier-3 and tier-4 markets. The brand is also exploring localisation opportunities, though manufacturing would strictly adhere to Italian quality standards. "We sell what we produce, unlike some peers. This gives us an edge in compliance and product understanding," Modi noted.

Salice's resilient supply chain and premium positioning remain its key strengths. As Indian consumers increasingly seek world-class furniture fittings, Gazzola believes the brand has significant untapped potential. Salice is now looking to grow not just in scale, but in product scope.

With a century of excellence behind it, Salice is set for a dynamic future.

Read more: https://buildingandinteriors.com/salice-interzum-2025-mic...