SEO Keywords: Easy Guide to Rank Higher on Google

NOIDA, India - June 13, 2025 - PRLog -- What Are SEO Keywords?
SEO keywords are the words or phrases people type into Google or other search engines. They help search engines understand your content and connect it to what users are looking for. If you use the right keywords, your content is more likely to appear in search results.

Why Are They Important?
Keywords help bring the right people to your website. Good keywords can increase your traffic, boost engagement, and even improve sales. Matching your content to a user's search intent—like learning, buying, or comparing—makes it more useful and rank higher.

Types of SEO Keywords

1.     Primary & Secondary:

o   Primary keywords are your main focus (e.g., "budgeting apps").

o   Secondary keywords support the main idea (e.g., "tracking expenses").

2.     Short-tail & Long-tail:

o   Short-tail: One or two words, high traffic, hard to rank (e.g., "shoes").

o   Long-tail: More specific, easier to rank, better for conversions (e.g., "best running shoes for flat feet").

3.     Branded & Non-branded:

o   Branded: Include brand names (e.g., "Nike running shoes").

o   Non-branded: General terms (e.g., "best workout shoes").

How to Find Keywords

1.     Start with seed words related to your business (like "nutrition" or "laptops").

2.     Use Google suggestions, "People also ask," and "Related searches" to find long-tail terms.

3.     Check competitor sites using free tools like Google Keyword Planner.

4.     Pick the best keywords by checking relevance, search volume, and how hard they are to rank.

Using SEO keywords wisely helps more people find your site—and makes your content more helpful and visible online.

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