New Supplement Testing Website Launches Industry-First Transparency Index

PORTLAND, Ore. - June 10, 2025 - PRLog -- A new consumer advocacy website has launched the supplement industry's first comprehensive transparency rating system, designed to help consumers identify which gummy vitamin companies are honest about their ingredients and which are making unverifiable claims.

The Transparency Index addresses a critical problem in the rapidly growing gummy supplement market: widespread mislabeling and unsubstantiated health claims. Independent testing has revealed that some popular gummy vitamins contain as little as 40% of their claimed nutrient content, yet consumers have no reliable way to identify these products before purchase.

"After discovering that a supposedly high-quality vitamin D gummy I'd been taking for months contained less than half the nutrients on the label, I realized consumers needed a systematic way to evaluate supplement transparency," said Morgan Taylor, the site's founder, who developed the rating system after his own experience with mislabeled products. "The Transparency Index isn't about whether products work – it's about whether companies are being honest about what they're selling."

The rating system evaluates five key areas: label accuracy through independent testing verification, ingredient sourcing disclosure, research backing for health claims, manufacturing transparency, and legitimate third-party certifications. Products receive scores from 1-10, with detailed breakdowns explaining specific transparency strengths and weaknesses.

Early testing reveals significant disparities across price ranges. Some budget brands score higher than premium competitors, while certain products making bold health claims show no supporting research whatsoever. The system has already identified products with fake certifications and companies misrepresenting FDA compliance.

"Transparency shouldn't be a luxury feature," noted the founder. "When someone is taking supplements for their health, they deserve to know whether they're getting what they paid for."

The transparency rating system (https://bestgummyreviews.com/transparency-index) launches with scores for 150 popular gummy supplement products across categories including multivitamins, vitamin D, immune support, and sleep aids. New products will be added weekly, with existing scores updated quarterly or immediately when significant new information becomes available.

The website plans to expand the transparency analysis to other supplement formats beyond gummies, responding to consumer demand for independent verification across the entire supplement industry.