Bennet Investment Limited talks about Meta Platforms' AI-driven advertising project

NEW YORK - June 3, 2025 - PRLog -- Bennet Investment Limited, a global investment advisory firm, has released an analysis of Meta Platforms Inc.'s recent announcement to enable brands to fully create and target advertisements using artificial intelligence (AI) by the end of 2026.

Meta's initiative aims to simplify the advertising process for brands by allowing them to input a product image and budget, with AI handling the complete ad creation process—including imagery, video, text—and determining the best audience on Instagram and Facebook.

"Meta's AI-driven advertising approach represents a significant shift in how brands engage with consumers," said DGerald Carter, Market Analyst at Bennet Investment Limited. "By automating the ad creation process, Meta aims to streamline operations for businesses, particularly small and medium-sized enterprises that may lack extensive marketing resources."

However, the transition to AI-generated ads has raised concerns among some brands regarding the quality and appeal of such content compared to human-created advertisements. Despite these apprehensions, Meta's advertising revenue, which accounted for over 97% of its total revenue last year, is expected to benefit from the efficiency and scalability offered by AI.

In response to the anticipated demand for AI capabilities, Meta has announced a significant increase in capital expenditures for the year, estimating between $64 billion and $72 billion to expand its AI infrastructure.

Bennet Investment Limited advises investors to monitor Meta's AI developments closely, as the successful implementation of these tools could enhance the company's competitive edge in the digital advertising market. The firm's analysis suggests that while AI-driven advertising presents promising prospects, the balance between automation and creative quality will be crucial in determining long-term success.

About Bennet Investment Limited

Bennet Investment Limited is a Hong Kong-based financial and investment firm with a proven track record of delivering exceptional results for its clients. With a focus on innovation and client satisfaction, the company is committed to staying at the forefront of the financial industry.

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Darryl Martin
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https://bennetinvestment.com