Author Jose Franco from stoopjuice.com
NEW YORK -
May 30, 2025 -
PRLog -- I've come to learn that living is not so much about answering these questions definitively, but about creating space where we can sit with them honestly, and at times, uncomfortably. As someone who once tried to organize the world in black and white for clarity's sake, I now accept the absurdity of seeking permanent solutions in a world that refuses to stay still. Writing this op-ed, I'm not applying to Oxford, Yale or Harvard. I write only for myself.
My inner voice today is a product of thousands of moments, conversations, readings, silences, and mistakes. It's a collage of reflection, contradiction, failure, and tiny flickers of grace. If you were to ask me when I first started confronting my blind spots, I'd point to a seemingly ordinary day in Brooklyn. I was running Stoop Juice and a man walked in. He asked about kale. I answered with tired enthusiasm, rattling off the benefits. He smiled politely and asked, "Do you believe in what you're selling, or are you trying to get me to believe in you?"
That shook me. It wasn't about the juice. It was about how much I performed certainty for others. I wanted to be seen as someone who had figured it out—health, business, ethics. But internally, I was still navigating the wreckage of years spent chasing external validation. I knew the right things to say. I just wasn't sure I believed them.
That encounter, like many since, invited a deeper kind of honesty. Not the kind that protects your image, but the kind that turns your ego........... continue reading on LinkedIn
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