John McCain's Ghost and My Campaign for Nothing

What began as a comedian's absurd run for president became a journey through the illusions of fairness, the politics of performance, and the quiet rebellion of embracing insignificance in a spectacle-driven democracy.
By: Jose Franco
 
 
*actual Jose Franco 2018-2019 campaign flyer
*actual Jose Franco 2018-2019 campaign flyer
NEW YORK - July 1, 2025 - PRLog -- Back in 2019, while standing outside my Brooklyn juice bar with a clipboard in hand and a John McCain impersonator by my side, I was collecting signatures to run for U.S. President. It was a surreal gesture — part media experiment, part philosophical provocation. I wasn't trying to win. I wasn't even trying to go viral. I was trying to ask an honest question in a dishonest time: Is it still possible to participate in politics without being consumed by it?
That's where my new pamphlet, John McCain's Ghost and My Campaign for Nothing, begins.
This isn't a campaign memoir, and it's not a policy proposal. It's a series of reflections — part confession, part critique — about what it means to care deeply about the state of the world while resisting the urge to play the performance game. The pamphlet is 10 chapters long, written during long walks, laundromat journaling sessions, and post-conversation silences, and it's my attempt to wrestle with an uncomfortable truth: most of what we call politics today is just interruption dressed up as virtue. The louder we yell, the more we're rewarded. But what if real change requires something quieter?
Each chapter in the pamphlet is a moment of reckoning. I revisit childhood lessons from the Bronx, reflect on what I've learned through running a small business, and reckon with how easily ideology — left, right, or otherwise — can harden into identity. I question fairness, interrogate comfort, and try to stay honest about my own complicity in the very systems I critique. download free pamphlet.......... http://stoopjuice.com/john-mccains-ghost.pdf

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Jose Franco
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