Greater Texas|Aggieland Credit Union Earns Three Diamond Awards in Annual National Marketing Competi

AUSTIN, Texas - April 30, 2025 - PRLog -- Greater Texas|Aggieland Credit Union took home three prestigious Diamond Awards from the America's Credit Unions Marketing, PR & Development Council's annual competition for marketing excellence.

Greater Texas Credit Union was a Category Best highest-scoring winner in two categories: credit/debit card designs and "diamond in the rough" for great creative efforts on a small campaign budget.

The design award was for Greater Texas' "Greetings from Texas" debit card design that featured an old-fashioned big letter postcard style with the state's name prominently displayed. A variation, "Howdy from Texas" was done for the Aggieland subsidiary, reflecting an Aggie tradition.

Its small budget award involved a partnership with a local social media influencer who conducted a five-day treasure hunt, enabling his followers to find $100 each day in a Greater Texas branded cup somewhere in the city of Austin.

Aggieland Credit Union was an award winner in the Commercial Video category. Its A&M Touch video (https://youtube.com/shorts/nZzcwBp-OEs?feature=share) was a lighthearted ad portraying two young men talking. One is an Aggieland cardholder whose card magically transforms his friend's clothing into A&M branded attire – with the A&M school march playing – each time he touches his friend's shoulder with the card.



The Greater Texas|Aggieland campaigns were judged against some 1,400 entries from 180 credit union organizations across the country.

"Our team continues to be recognized with multiple Diamond awards year after year," said Sidney Henderson, Senior Vice President of Marketing for Greater Texas|Aggieland Credit Union. "Their creative campaigns are an important part of our outreach to members and potential members, and have helped to drive growth in membership and activity. Having these efforts recognized with awards is very gratifying."

"We are truly thrilled to celebrate Greater Texas|Aggieland Credit Union and the other Diamond Award winners with such a prestigious recognition," said Lesli Bishop, Co-Chair of the Diamond Awards and Chief Marketing Officer at Family Savings Credit Union in Gadsden, Ala. "These credit unions not only reflect the core values of the credit union movement, but they exemplify the forward-thinking and innovative strategies within our industry."

About Greater Texas Credit Union

Greater Texas (http://www.gtfcu.org) Credit Union, founded in 1952, is a financial cooperative that emphasizes community stewardship, charitable giving, and employee volunteerism through its Greater Good initiative. Together with its subsidiary, Aggieland Credit Union – which serves the Brazos Valley – the credit union offers a wide variety of consumer-oriented banking services to its 80,000 members across the state of Texas. Greater Texas has locations in Austin, Houston, San Antonio, Bryan-College Station, Edinburg, and the Arlington market with assets of nearly $1 billion.