Gaxo Launches Premium, Clean Fragrances for Every Indian Nose

MUMBAI, India - April 24, 2025 - PRLog -- In a market overflowing with generic scents and marketing noise, Gaxo Luxury Perfumes has emerged as a truly original fragrance house—crafted for discerning Indian noses who want more from their perfume. With clean ingredients, emotional storytelling, and data-backed design, Gaxo is making luxury perfumes more personal, affordable, and powerful than ever.

Founded by Neeraj Bansal, a Chartered Accountant turned CFO and angel investor, Gaxo was born from humble roots in Madhya Pradesh. Inspired by the fragrances of rural India—from monsoon soil to temple incense—Neeraj set out to create a perfume brand where every bottle was engineered like a business plan and felt like a memory.

"Luxury should be a feeling, not a price tag," says Neeraj. "Gaxo exists so a college student and a CEO can both wear a fragrance that smells like success."

What Sets Gaxo Apart?

Science-led Scent Architecture
Gaxo perfumes are created using over 300 hours of olfactory testing to ensure maximum impact on Indian skin and in Indian climates. Every blend is scientifically balanced with top, heart, and base notes designed to perform beautifully throughout the day.

Clean and Ethical Ingredients
No heavy alcohol. No synthetic overload. Gaxo uses IFRA-certified ingredients, eco-conscious fixatives, and ethically sourced naturals—while still staying within an accessible price point.

Unique, Not Overdone
In an era of "perfume spam," Gaxo dares to be different. With data showing 67% of Indian consumers are tired of smelling the same, each Gaxo fragrance is built to stand apart—not blend in.

Discover Gaxo's Signature Scents

• Tacenda (For Her)
  White florals meet soft musk in this feminine, mysterious scent that whispers quiet confidence. Explore Tacenda
• Titan (For Him)
  A rich, powerful mix of spice and wood. Bold yet refined, Titan is made for men who lead. Shop Titan
• Instinct (For Him)
  Crisp, clean, and full of energy—perfect for everyday champions. View Instinct
• Chess (Unisex)
  Gender-neutral, intellectual, and charismatic. A scent for those who think ten steps ahead. Discover Chess

See all Gaxo fragrances: https://www.gaxo.in/category/all-products

Built in India. Designed for the World.

Gaxo is proudly made in India and produced to global standards. In 2024, it became one of the few Indian fragrance brands to be independently reviewed for ethical sourcing and carbon-neutral shipping—raising the bar for modern perfumery.

What's Next?

• Three new scent families developed through AI and perfumer collaboration
• Global shipping launch in Q3 2025
• "The Scent Sense by GaXo" — a new podcast on scent psychology and layering, hosted by Neeraj Bansal

Press Contact
Ishika
Head of Communications
press@gaxo.in
www.gaxo.in