Clé de Peau Beauté Redefines Luxury with the Relaunch of 'The Foundation'

NEW YORK - April 16, 2025 - PRLog -- Clé de Peau Beauté, the esteemed luxury skincare and cosmetics brand under the Shiseido Group, proudly announces the relaunch of its iconic product, The Foundation. This reformulated masterpiece seamlessly blends advanced skincare science with unparalleled makeup artistry, offering a radiant, soft-focus finish that caters to the discerning needs of modern beauty enthusiasts.

Innovation Meets Elegance

The reimagined The Foundation is a testament to Clé de Peau Beauté's commitment to innovation and excellence. Infused with cutting-edge Blur Perfection Technology, this foundation transcends traditional makeup by diffusing light to blur imperfections, rather than merely covering them. The result is a natural, luminous complexion that exudes confidence and grace.​

"Most foundations use powder pigment to cover the skin," explains Saito Makiko, Manager of Clé de Peau Beauté's Makeup Development Group. "Instead of covering imperfections, The Foundation utilizes Blur Perfection Technology to diffuse them, while enhancing natural beauty."

Skincare Benefits Beyond Expectations

Beyond its aesthetic appeal, The Foundation offers a plethora of skincare benefits. Clinically tested by 30 women, it boasts a 24-hour makeup lasting effect with no dullness, breakthrough shine, creasing, or caking. The formula is enriched with ingredients that blur wrinkles, fine lines, and roughness, while providing radiance, firmness, resiliency, and softness.

Available in 25 meticulously curated shades, from Very Light Rose to Light Tan Buff, The Foundation ensures a perfect match for a diverse range of skin tones.​

A Global Celebration of Beauty

The global launch of The Foundation was marked by an opulent gala dinner at the Four Seasons Hotel in Hong Kong. Themed "Infinite Perfection Journey," the event celebrated the fusion of futuristic skincare technology and luxury. Guests, including celebrities and influencers, experienced an immersive journey that highlighted the brand's dedication to innovation and elegance.

Empowering Through Radiance
Clé de Peau Beauté's commitment to social responsibility is exemplified through its multi-year partnership with UNICEF. The brand has pledged US$8.7 million to support UNICEF's Gender Equality Program, specifically the Skills4Girls initiative. This program aims to develop girls' skills in STEM, digital technologies, and social entrepreneurship, empowering over 5.7 million girls globally.

Source -https://www.paullabrecque.com/blogs/news/cle-de-peau-beau...
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