Colombian-rooted Company Empowers Businesses in Beauty and Wellness Industries In 7 Countries

MIAMI - April 24, 2024 - PRLog -- Think about that beauty brand you discovered a while ago: the one with good products, pretty branding and that was doing just fine on Instagram.

One day you discover an announcement with their closure due to challenges and issues they could not handle.

This has sadly become an everyday thing. With the increase of competition in the industry along with weak sales strategies, economic instability, pricing issues, challenges finding target customers, poor communication of their unique qualities, etc, many promising brands are deciding to cease operations.

"The beauty industry is more competitive and challenging than ever but less than it will be tomorrow. Brands need to be prepared and make sure their strategies are aligned with their long-term growth." Says Kathlen Ospina, founder and CEO of SOCIAL EFFECT, a Colombian-rooted beauty agency that has shown entrepreneurs in 7 countries (and counting) that it is possible to build outstanding, profitable, and successful brands even in a competitive and uncertain market.

By aligning their ideas and solutions with the distinctive attributes of each brand, Ospina and her team ensure that their clients receive strategies that truly resonate with their audience and generate results. "We begin with an in-depth brand analysis, meticulously evaluating the brand's current status. During this process, we identify any challenges or pain points that might be affecting growth and performance. We also pay close attention to the current and target audience, seeking to comprehend their preferences, behavior, and expectations. Lastly, we invest time in understanding our client's vision, aspirations, and the unique direction they wish to pursue."

As proof, they have managed to generate a 73.6%* retention rate and $157k* in revenue for each client from each implemented strategy in less than a year, showing that sales is just the result of a well-crafted plan that covers every single aspect of a business.

Last but not least, Ospina also said that the key to building a winning strategy has its roots in three simple steps:

-Addressing mistakes made from day one with learnings.
-Conducting a deep analysis of the brand's current status (including wins and challenges)
-Comparing how the past and the present align with the overall brand vision.

To learn more about SOCIAL EFFECT, visit their website: https://socialeffect.com.co/