'State of the Brand 2024' - A digest featuring insights from brand practitioners around the world

Eleven brand experts from six countries unite to share insights in this report, which is downloaded and read by leaders in Google, Spotify, Transunion and the likes. Presented by TMA Global Brand Consultancy.
CHENNAI, India - March 2, 2024 - PRLog -- TMA Global Brand Consultancy, a leading brand strategy studio has announced the release of their digest, "State of the Brand 2024". Pre-launched by Anand Sankaranarayanan, Co-Founder and Brand Strategist at the Marketing 2.0 Conference, a global gathering of marketers and brand builders held in Dubai, UAE on February 20, 2023.

Officially released on February 28th for public access, this digest is an HBR-like resource for branding, offering invaluable insights, practical ideas, and strategic interventions curated by seasoned brand practitioners and business leaders from around the world.

"What sets this apart and unique is the diversity of perspectives blended together, offering profound insights on the art and science of branding," said Anand.

The themes explored in the digest cover a wide range of topics, including brand strategy, storytelling, humanizing B2B brands, and the transformative power of branding. Each article offers profound insights and practical advice, making it an indispensable resource for entrepreneurs, marketers, and business leaders alike.

Contributors to "State of the Brand 2024" include:
  • Amanda Campbell, Director of Sparkling Communications, Ireland;
  • Anand Sankaranarayanan, Co-Founder at TMA Global, India;
  • Bill Kenney, Co-Founder and CEO of Focus Lab, USA;
  • Efi Naskou, CMO of Zenus Bank, England;
  • Emma Westley, VP Marketing of Delegate CX, England;
  • James Bridgman, CMO and Marketing Strategist, England;
  • Lisa Perry, Global Marketing Executive, USA;
  • Namrata Balwani, CMO of TP Connects Technologies, UAE;
  • Qhawekazi Mdikane, Executive Head of Momentum Brand Marketing, South Africa;
  • Dr. Smitha Ranganathan, Unprofessor and Independent Board Member, India; and
  • Vejay Anand, CEO of Ironhill India.
Since its release, "State of the Brand 2024" has garnered attention from leaders in prominent companies such as Google, Unilever, Etisalat, Spotify, Disney Star, Fidelity Investments, Mahindra, Reliance Industries, Transunion, Cleartrip, and more. The digest has been downloaded and read by brand enthusiasts and leaders eager to leverage its insights to elevate their brand strategies.

"It's heartening to know that our efforts to bring together diverse perspectives have resonated with leaders in the industry, and we look forward to seeing the impact of this digest on the global branding landscape." said Anand.

The Digest is now available for download on the TMA Global website. For more information and to access the digest, please visit https://www.tmaglobal.net/state-of-the-brand.

About TMA Global:

TMA Global is a brand strategy studio transforming businesses into beloved brands. By shaping a distinct perception in the market with a powerful narrative, we enable brands to stand out and resonate with their target audience.

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