Yankee Alliance Unveils Bold New Identity

ANDOVER, Mass. - March 5, 2024 - PRLog -- Yankee Alliance, a national Group Purchasing Organization (GPO), is proud to announce its bold new identity. While their name and values remain the same, you can expect a new logo, color palette, and website transformation. The new website has enhanced user experience, multi-device responsiveness, and a modernized and simplified look to ensure you find what you're looking for. This strategic move reflects the organization's evolution and commitment to advancing savings solutions for their members and the communities they serve.

The new logo represents Yankee Alliance's commitment to progress and innovation in the group purchasing industry. With its forward-facing arrow and cube, the design symbolizes movement and future growth, and signifies packages in motion, reflecting their efficient and energetic approach to procurement.

"Welcome to the NEW look of Yankee Alliance! We hope you find that the changes we have made make using our website more appealing and user-friendly. Even the smallest details are important to us in serving our membership, whether through our digital platforms or in the unparalleled person-to-person support we provide for our members. We're on the move with big changes coming every day. This is the color of progress." - Larry Kaufman, FACHE, President and CEO of Yankee Alliance.

Yankee Alliance remains committed to its core mission of leveraging collective purchasing power, fostering industry collaboration, and driving operational efficiencies for its diverse membership base. If you'd like to become a member or learn more about what Yankee Alliance offers, please visit www.yankeealliance.com.

For more information about Yankee Alliance's rebranding initiative, please visit www.yankeealliance.com/press-news.


Yankee Alliance is a member-driven group purchasing organization with over 40 years of experience in procurement. We believe in collaboration, that working together can achieve more than working alone. Our mission is twofold: to work with members to reduce supply and operating expenses through aggregation of data, purchasing, ideas and knowledge, and to excel in strategic innovations that continually assist members in reducing their cost while recognizing their individual needs. Today, Yankee Alliance remains true to the foundational belief in collaboration and has grown to over 18,900 members, in all classes of trades, across all 50 states.

For more information, contact Amy Campbell, Chief Operating Officer, Yankee Alliance, at 978-470-2000 or by email at acampbell@yankeealliance.com.

Amy Campbell, Chief Operating Officer
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