Will Americans Have Enough Savings Left for Christmas?

Zinklar's survey reveals Black Friday's significance to 68% of Americans. Many save for it, yet 67% overspend. Men and online shoppers are more active. Fashion and electronics are popular. Retailers should capitalize on this.
NEW YORK - Oct. 26, 2023 - PRLog -- Zinklar's recent US market research highlights Black Friday's growing significance. 55% save specifically for this season, yet 67% admit to overspending. 68% of Americans plan to shop this Black Friday, with 35-44-year-olds being dedicated savers. Men (55%) are more inclined to participate than women (34%). Online shoppers (85%) are eager, driven by special offers.

Top categories include fashion (54%) and electronics (47%). 80% of 2022 Black Friday shoppers intend to participate again in 2023, motivated by discounts and unique prices. Consumers plan to spend generously, with 52% spending more on Black Friday compared to Cyber Monday (15%) and traditional Christmas shopping (11%). 35% aim to spend $200-$499, while 12% are ready to spend $1001-$1500.

Shoppers seek information about deals at least two weeks in advance, primarily through mobile phones (67%). Product quality (64%), brand reputation (50%), and addressing needs (49%) drive purchases. Limited-time offers motivate 42%, and attractive packaging is essential for 25-34-year-olds.

Black Friday has become a cornerstone of American holiday traditions, especially for prime earning years. Retailers can capitalize on this enthusiasm by offering deals that align with evolving preferences.
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Page Updated Last on: Oct 26, 2023

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