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KDM Events extend an invitation to The SEO Works for assistance with their SEO efforts
By: The SEO Works
Launched in 1990 to tap into the burgeoning corporate events market, KDM Events has gone from strength to strength over the past 33 years and become unrivalled for its reputation within the event management industry. Specialising in two main areas, the leading events company splits its expertise into conference/meeting based events and team building/evening events.
As a company that predominantly operates in face-to-face situations, the events giants have generated the vast majority of their business through word of mouth. Although the medium of word of mouth is a very effective way of acquiring new business, an ambitious company like KDM Events always wanted more in order to continue growing. With the aim to achieve this desired growth, it was decided that they would need to develop their online presence to entice new customers.
This led them to approach The SEO Works, in order to assist them in amplifying their digital visibility to a whole new level. The initial enquiry was promptly followed by an in-depth website audit from the award-winning team, which allowed them to identify a number of potential opportunities that could be taken to help reach their goal.
Impressed by the high level of expertise demonstrated both throughout the pitch process and in campaigns with similar events businesses, KDM Events felt that it was a clear decision to appoint The SEO Works to lead their campaign.
"We're really excited to be working with The SEO Works, we are highly focussed on improving our Google rankings and after a competitive selection process it was an easy choice to partner with The SEO Works – with their knowledge, experience & clarity of plans/approach being key factors in this." Said Managing Director of KDM Events, Brad Davies.
One of the main concerns that KDM Events expressed was the way in which Google interpreted their website. Previously known solely in a digital sense for their conference based services, the team wanted to make sure that their team-building and evening event services were also accounted for by the search engine. With this in mind, the award-winning SEO team will look to create authority around the team-building and evening events section of the website in order to bolster its visibility.
"This is really a great opportunity for us to display our prowess when it comes to the events sector. We've got a great track record of successful campaigns for similar clients in this sector, and I have a strong feeling that our team will once again be able to deliver such results" said Alex Hill, Sales Director.