Sparkling Logic Partners with Hitachi Solutions Create to Expand Decision Management and Digital Decisioning in Japan

Combining business rules and machine learning to deliver agile solutions for financial services and insurance firms in Japan
SUNNYVALE, Calif. - Sept. 28, 2023 - PRLog -- Sparkling Logic announced a strategic partnership with Hitachi Solutions Create, Ltd. (HSC) of the Hitachi Group to expand digital decisioning in Japan. Leveraging SMARTS™, Sparkling Logic's modern decision management platform, HSC is launching a Digital Decisioning Platform Service to support financial services and insurance firms in Japan.

"In today's business environment, agility to respond to rapid change is required. We were feeling the limits of existing Business Rules Management Systems (BRMS) as they rely on human knowledge to author and organize business rules, said Nobuyuki Nakao, General Manager, Financial Information Systems 2nd Division Solutions at HSC. Our customers are seeking more agile solutions and Sparkling Logic SMARTS™ is exactly the solution that we were looking for to enable our clients to transition from relying on human knowledge to digital decision-making. With SMARTS™ rule-based and machine learning AI, we can provide our customers more sophisticated solutions with greater visibility and agility."

By combining predictive modeling with explicit rules, HSC will help financial services and insurance firms improve key operational decisions, including customer segmentation and fraud detection.

"Through our Digital Decisioning Platform Service, our clients will be able to drive business efficiency, reduce operational costs, and quickly mine new opportunities, said Nakao."

"We're thrilled to work with HSC," said Carole-Ann Berlioz, Co-Founder and Chief Product Officer at Sparkling Logic. "Our platform is used by major U.S. firms to automate and manage their operational decisions in a manner that is easily understandable. This partnership will allow Japanese firms to take advantage of our platform and modernize their operations."

For further information, please email Sparkling Logic at

About Sparkling Logic
Sparkling Logic Inc. is a Silicon Valley-based company dedicated to helping organizations automate and optimize key decisions in daily business operations and customer interactions in a low-code, no-code environment. Sparkling Logic's customers include global leaders in financial services, insurance, healthcare, retail, utilities, and IoT.

Sparkling Logic SMARTS™ is a modern, enterprise-level, application-agnostic, decision-management platform that enables non-technical analysts and SMEs to easily manage business-critical decisions, whether explicit or AI-driven, with minimal IT resources.

Learn more at

About Hitachi Solutions Create, Ltd.
Hitachi Solutions Create, Ltd., headquartered in Tokyo, Japan, is one of the core IT Companies of Hitachi Group delivering proven business and IT strategies and solutions to companies across many industries. The company provides value-driven services throughout the IT life cycle from systems planning to systems integration, operation, and maintenance.

For more information, visit the company's website at

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Tags:Business Rules, Decision Automation, Business, Technology, Fraud, Customer Experience, Segmentation, Artificial Intelligence
Industry:Insurance, Financial, Technology
Location:Sunnyvale - California - United States
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Page Updated Last on: Sep 28, 2023

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