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BlackBeltHelp on Role of AI and Balancing Personal Connections with Technological Advancements
Anthony Humphreys, President of BlackBeltHelp, the leading provider of AI-powered CX solutions for universities, sheds light on the transformative impact of AI.
AI and Student Support: The Rise of Chatbots
According to Humphreys, "Chatbots are transforming the way students interact with institutions. Beyond the FAQ Chatbot, we are now seeing integrated bots that tap into systems like Enterprise Resource Planning (ERP) or Student Information Systems (SIS). They offer instant support and guidance, empowering students to navigate through complex processes efficiently. From understanding how much you owe on a student loan, to if a FAFSA application has been received, or what grades are. By harnessing AI technology, we can enhance the student experience and ensure that their needs are met promptly."
Beyond Chatbots: Expanding AI Applications in Higher Education
While chatbots are a popular application of AI in student services, there are several other ways AI is making a significant impact:
Adaptive learning powered by AI has immense potential in higher education student services. AI algorithms can analyze student data and provide personalized experiences, tailoring content to individual needs. "Personalized AI interactions are essential for maintaining connection with students," Humphreys explains. This approach fosters student engagement, enhances comprehension, and promotes academic success, something that Humphreys explains can be especially hard for larger four-year institutions to accomplish due to large enrollment size.
As an example, Humphreys shares that institutions can use predictive analytics to help students as they are nearing their graduation date. Students will receive escalating messages that say, reminding them of the date. After that, as the date approaches messages reminding students of what they are missing will be sent. Messages will make it easy for the students, with links on how to pay fees, finish work, all with the click of a button so there are no surprises come graduation day.
Anthony R. Humphreys
Anthony has served higher education in diverse, leadership roles for over 30 years and has helped organizations thrive through his expertise in developing, analyzing, and executing growth strategies. Prior to joining BlackBeltHelp, he served in College Administration as well as in leadership roles within Blackboard Student Services and Ellucian, Inc.