Mainz 05 football club launches new website on Xperience by Kentico, the hybrid headless DXP

By: Kentico
BEDFORD, N.H. - Sept. 21, 2023 - PRLog -- Kentico, the award-winning provider of digital experience and content management software, is thrilled to announce that Mainz 05, a renowned German football club, has successfully launched its new website using Xperience by Kentico, the cutting-edge hybrid headless digital experience platform (DXP).

Mainz 05, a prestigious German football club with more than 100 years of rich history, has captured the hearts of sports enthusiasts worldwide with captivating performances and dedication to the game. Renowned for its passionate fan base and unwavering support, Mainz 05 has established a strong reputation within the football community, both domestically and internationally.

Scoring a digital triumph: Kentico passes to Mainz 05 for a goal

Mainz 05 united with Kentico partners kuehlhaus AG and Bluesoft to launch a new website built on the new hybrid headless platform Xperience by Kentico. The Bundesliga club's progressive digital team was looking for an innovative digital experience platform (DXP) to put in the center of their complex digital ecosystem. They wanted to reduce the size of their technology stack and replace several technologies with one multi-functional DXP. The goal was to get all the needed capabilities for less effort, lower cost, and with fewer...

Given the specific needs of the football club, the solution had to be highly customized. And Xperience by Kentico was the perfect fit, thanks to its flexibility. The platform is being rapidly developed, aiming to help customers drive better business outcomes with fewer resources by minimizing overhead and maximizing ROI. It offers built-in ready-to-use capabilities to meet the company's needs today but can be scaled and extended with integrations in the future. Although Xperience by Kentico can be implemented as SaaS (software as a service), Mainz 05 decided to deploy it on-premises, in a way that suits its specific needs better.

"Our collaboration with Mainz 05 was based on an agile and iterative project approach. This iterative approach enabled us to react quickly to change requests, to introduce new ideas and to continuously improve the quality of the solution," says Christian Reschke, CEO of the digital agency kuehlhaus AG. "Xperience by Kentico allowed us to hit all of Mainz 05's project requirements and the support from the Kentico team complemented our agile and iterative approach, which allowed us to implement the DXP at speed".

"The decision to relaunch our website on Xperience by Kentico marks a milestone in our digital transformation journey. Working with Kentico and partners kuehlhaus AG and Bluesoft has enabled us to map and further develop our complex digital ecosystem on a single powerful platform", says Tobias Sparwasser, Director of Communication and Media at Mainz 05.

Jonathan Henault
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