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Leading Adoption and Family Services Organization Unveils New Visual Identity
"Today marks a momentous occasion for Spence-Chapin as we reveal our new brand identity. It was important to us to build a new look around the core values that make up our foundation: connection, support, inclusiveness, family, and love. These core values are what inspire us to empower and guide those we serve through all aspects of their lives, what move us to continue to be a source of lifelong support and lasting connections. Our commitment to building bridges and breaking barriers allows us to create a world where every child finds the love and care they deserve, and every person's journey is filled with care, compassion, and hope.," says Christine Pohl, Chief Development & Communications Officer at Spence-Chapin.
At the heart of the brand transformation is the unveiling of a new logo that captures the essence of Spence-Chapin's mission. Ms. Pohl explains, "The new logo prominently features the universally recognized international symbol of infinity. This powerful symbol represents the everlasting bond of forever families and the lifelong connections fostered through our diverse programs and services. The intertwining 'S' and 'C' pay tribute to our founders, Ms. Clara Spence and Dr. Henry and Mrs. Alice Chapin, underscoring the rich history and legacy that drive our purpose."
Spence-Chapin's new tagline, "Your Journey. Our Purpose," succinctly conveys the organization's commitment to standing alongside individuals and families. Ms. Pohl adds, "We believe that every journey, whether clear or uncertain, is a path worth embracing. This tagline reflects our dedication to providing unwavering support and understanding."
The inspiring color palette is also a key component of the brand refresh. The color palette symbolizes the depth of Spence-Chapin's impact on the lives of individuals and families. The rich earth tones and vibrant accents capture the dynamic range of experiences they encounter and the joy with which they do their work.
The new brand launch is taking place on September 12th at 12noon on social media and will include fun giveaways to mark the special occasion. For more information about the brand identity and the unveiling, please visit https://spence-