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The President Of Knobull Shows How A SWOT Analysis Can Strengthen Career Growth
This is why Lynn Bentley, President of Knobull and a career coach, recommends that everyone try something called a 'personal SWOT analysis'.
WHAT IS A PERSONAL SWOT ANALYSIS?
SWOT stands for strengths, weakness, opportunities and threats. Any business should get to grips with all of these things – their strengths, their weaknesses, opportunities for growth and threats that could make achieving goals difficult.
Strengths: "A strong attribute or inherent asset," Bentley explains. "What advantages do you have that others don't have?"
Weaknesses: "The quality or state of being weak (lacking skill or proficiency)
Threats: "What obstacles do you currently face?"
BENEFITS OF DOING A PERSONAL SWOT ANALYSIS
Anyone looking to improve themselves, level up or start a new career should do a SWOT. Like with a resume, it's good practice to conduct a SWOT analysis every six to 12 months.
CARVE OUT TIME TO DO THIS
Your SWOT analysis shouldn't be something you dip in and out of while multi-tasking. Give yourself a solid window of time where you can focus in.
DON'T GET INTO A SELF-DEPRECATION SPIRAL
The 'weaknesses' part of your SWOT analysis is not a time for self-deprecation. Instead, it's an opportunity to acknowledge areas where you're not as strong.
Consider taking an edX course by going to the Knobull homepage. You can explore 3000+ courses developed by Harvard, MIT and other top universities.
LET GO OF SELF-CRITICISM
At first, you may struggle to come up with strengths, and are too critical. Pause. Breathe. Reset. Use technology. Knobull is your friend. Use our academic search engine for more questions to ask.
Lean into your relationships/
REMEMBER THAT THIS IS INFORMATION, NOT THE BE-ALL AND END-ALL
Don't feel like your SWOT analysis has doomed you to a certain career path. Just because your strengths, weaknesses, opportunities and threats seem to be pointing in a certain direction.
TAKE YOUR NEXT STEPS
Once you've done your personal SWOT analysis… then what? It's time to use what you've learned to make a concrete plan.
Bentley concluded, "Get to work. Take action. Make a plan. As I did for my corporate role, create a strategy and then get to work implementing it. You may uncover it's time to lean into your strengths and pursue a new career, start a business, learn something!"