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The President Of Knobull Demonstrates Methods That Leverage Tech To Maximize Job Search Success
Now, job boards have created an infinite scroll of potential job opportunities. Social media has become a mainstay in many industries. Artificial intelligence has added another layer of complexity."
Step 1: Leverage the LinkedIn algorithm
With over 900 million LinkedIn members globally, it's easy for a job hunter to get lost in the mix.
But features like LinkedIn Spotlights pull certain profiles out of the haystack and highlight them to recruiters.
According to Bentley, Spotlights aim to help recruiters "prioritize candidates who are more likely to engage with you and your organization."
There are certain LinkedIn behaviors that can help a candidate get onto Spotlights:
Step 2: Turn your 'cold outreach' to at least 'lukewarm'
Make that outreach "lukewarm" by getting in touch a couple months before you intend to apply to a role.
"It's lukewarm because you are not a stranger anymore and you're at least a familiar name or face."
One way to make the first move with a hiring manager is to leave a thoughtful comment on one of their LinkedIn posts.
Step 3: Analyze the job description with ChatGPT
Use ChatGPT to identify the common themes within a job description, which will help instruct you on how to customize your application for that specific job.
Copy and paste the job description into it along with an effective prompt and characteristics about yourself, like your most recent job title, years of experience and desired industry.
If ChatGPT provides an unhelpful response, try another, more specific prompt to direct it to the answer you are looking for.
Step 4: Tailor your resume and cover letter based on ChatGPT output
Once ChatGPT has provided a job description's central priorities, it is time to integrate those into your resume and cover letter.
"Getting help from Knobull partner and career coach JobStars with your resume might mean adding bullet points that you didn't have on your original resume," says Bentley.
It might also mean removing some bullet points if they are not relevant to the job description's priorities.
When it comes to the cover letter, the "same strategy" applies, but use examples rather than bullet points.
Bentley sees the cover letter as "an appetizer" to your resume: "The strategy is that by highlighting these one or two things from your resume or portfolio, you can catch that reader's attention so they will spend more than six to eight seconds on your resume."