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| ![]() The Future of Whisky: Sustainable Practices and Trends in 2023By: Fah Mai Holdings Platinum Cask (PC), our independent bottling brand, has consistently performed well while maintaining low costs. In addition, PC regularly updates its collection with new world whiskies and focuses on listing distilleries with sustainable whisky-making practices. Whisky Bull Auctions (WBA), our online auction, remain essential to FMH's operations. The auction received over 10,000 lots in the previous year and is looking to continue its growth. Furthermore, FMH is exploring the possibility of conducting charity auctions to support deserving organisations and contribute to the community. In 2023, the future of whisky will appear promising as sustainable practices and emerging trends drive it. These two factors are paramount for FMH, which is committed to staying ahead in the whisky market. Distilleries are now sourcing local ingredients, working closely with farmers to preserve the country's rich biodiversity, allowing whisky enthusiasts to experience traditional craftsmanship. By sourcing ingredients locally, premium spirits are imbued with a profound connection to the land, its people, and the wildlife. As a company, we fully endorse and support distilleries that take positive initiatives toward environmental conservation. Consequently, we have been fortunate enough to acquire some of the listed casks from these distilleries, reinforcing our commitment to sustainability and the environment. The significant surge in whisky tourism is also becoming a growing trend in 2023 as more whisky enthusiasts are exploring their interests in visiting distilleries and immersing themselves in the world of whisky. Visitors can learn about every step of the whisky-making process, from mashing and fermentation to distillation and the ageing processes. Each distillery boasts its unique character, involving its production methods, history and environment. Guests can also partake in whisky tastings to expand their knowledge about the unique characteristics of different whiskies. Whisky tourism destinations also offer accommodations tailored to whisky enthusiasts, such as guesthouses or lodges operated by distilleries. However, it's worth noting that not all distilleries have opened their doors to the public yet. "We support the growth of whisky tourism as well as the distillery's sustainable practices. With the whisky industry continuously growing over the years, it is no surprise various distilleries are embracing sustainability and are offering tours to whisky enthusiasts. With the increased demand in the Whisky industry, there has never been a better time to invest," said Louis Haseman, CEO of Fah Mai Holdings Limited. For more information, please visit https://www.fahmaiholdings.com/ End
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