Multilingual Content drives revenue for Tech Companies

Increased adoption of a multilingual content strategy is boosting revenue and users for tech companies.
By: Into23 Limited
CENTRAL DISTRICT, Hong Kong - Feb. 23, 2023 - PRLog -- The demand for multilingual content is growing rapidly as technology companies expand their markets and reach. Translating content into multiple languages can bring more customers, increase brand awareness and generate more revenue.

By incorporating multilingual content into their marketing campaigns, tech companies can expand their reach beyond geographical boundaries and become more successful as a result. Take Slack for example, a messaging platform aimed at professional and organizational use that is now available in 150 countries in 14 different languages. Growing its user base beyond borders has led to a 43.5% increase in international revenue (source: Business Quant). There has been a steady adoption by international users and Japan now is the second largest market as well as the fastest growing market for Slack. Additionally, more than half of the daily active users of Slack are located outside the United States. (source: Slack Blog).

Another noteworthy example among several others is Dropbox, a file hosting service that has generated close to a billion USD in revenue from users outside the United States. (source: Backlinko). Available in 22 languages, Dropbox has seen continued growth of paid international users. The last reported data indicates 700 million users for Dropbox with more than half of them coming from outside the United States. (source: Dropbox Blog). These examples show how companies like Slack and Dropbox are using multilingual content successfully to grow audience reach and revenue beyond borders.

Richard, a translations industry veteran with over two decades of experience and the founder of Into23 a translation and localization solutions provider says, "Incorporating a multilingual content strategy is vital for businesses to stay ahead, improve user base and most importantly have access to a larger market to build revenue."

Content creation in a multilingual format is often viewed as too complicated or expensive. Finding quick workarounds for this, companies use free translation tools or AI translators resulting in incorrect translations and a few incidents that hurt the brand sentiment. Ensuring that most companies then turn to using a home turf content strategy when expanding their outreach. More often than not, this has not had the expected outcome for growing the user base and improving the bottom line.

Launching a 23% discount on all its translation and localization services Richard explains, "Translating content in a form that resonates with the target audience can only be done with the support of a reliable translation solutions partner."

Get a 23% Discount on all Translations Services here:

Richard Delanty
Source:Into23 Limited
Location:Central District - Hong Kong Island - Hong Kong
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