Be Understood: Accurate Business Content with AI and Native Translators

WAN CHAI, Hong Kong - March 23, 2023 - PRLog -- Even as natural language processing continues to advance and AI platforms like ChatGPT flood the news cycles, many organizations are hesitant to adopt AI translation technology in their workflow. AI-powered translation products offer various features such as efficiency and cost savings; however, they have potential drawbacks.

While AI's ability to quickly generate accurate translations is undeniable, for the best result, it should be used as a co-pilot in combination with human insight and expertise.

AI translation can efficiently absorb vast amounts of source material and process it according to set parameters, but some nuances may be missed which are typically noticed by native human translators. In order to make sure that the end product remains both accurate and intelligible, it is essential that human translation and AI translation are combined in order to provide a complete picture. In this way, the target audience has the opportunity to engage with content that has been reviewed by humans as well as machines. Into23 founded by a translation industry veteran, Richard Delanty, focuses on leveraging the best the tech world has to offer alongside its vast global network of expert human translators to deliver the fastest turnaround on content.

With over 2 decades of experience in the translation industry, Richard has had a front row seat to the changes in this sector and the value businesses can derive from this. He says, "While it's perfectly okay for businesses or individuals to use AI translations for daily tasks, natural language processing is not at the stage where businesses can fully shift to this model. Finer details, cultural impact and even the expressions people use vary widely and it remains essential to have native translators support the content strategy. This way brands can be assured that their content resonates with the target audience and has the potential to drive engagement, brand growth and customer loyalty."

Richard further explains that Into23 has translated over 100 million words in over 70 languages and has a great track record of not just delivering accurate translations but also offering affordable options for businesses to scale their content marketing strategy.

Richard says, "Into23 uses the best of AI and expert human translators to deliver content on time that helps businesses grow beyond their home market. We will continue to evolve rapidly to ensure that we can deliver cost-effective solutions that are accurate and help increase the brand impact."

Visit Into23 here - https://into23.com/