CY Vision to Attend CES 2023, Debuting Latest Updates to 3D AR HUD Technology

The brand brings new visions to the world of next-generation vehicles
By: CY Vision
LAS VEGAS - Jan. 5, 2023 - PRLog -- CY Vision, a leading developer of holographic display technologies, or 3D Augmented Reality Head-Up Displays, is excited to announce the brand will be in attendance at this year's Consumer Electronics Show (CES 2023). Having worked tirelessly to ensure their technology provides the best driving experience, without impacting the computing and usability of a vehicle. CY Vision has kept today's cost and reliability requirements in mind while creating the most innovative, cutting-edge display technology available with its latest software updates. Attendees can experience a live demonstration at the CY Vision Booth #4717 (January 5-8, 2023).

"As the production of next-generation electric, assisted and autonomous-driving vehicles expand, we aim to quell the hesitation and mistrust today's driver may experience with advanced driving technologies. Our first step was to create extremely responsive computational technology," said Orkun Oguz, CEO of CY Vision. "Our 3D AR HUD dynamically adapts to seat, head, and eye positions, reducing the eyes-off-road time while also reducing the reaction time and Take-Over-Requests available in assisted and autonomous vehicles. What we've created is a truly powerful real-time view of the physical world, enhanced by AR, and we are truly excited to continue improvements to this technology."

With the only augmented reality windshield technology on the market able to provide continuous depth and true 3D capability, CY Vision's 3D AR HUD provides the widest field-of-view in AR displays for all distances, lighting, and weather conditions. This software-based holography enhances the vehicular experience by turning the windshield into an always-available, always-visible display of important information. The brand's 3D AR HUD also enhances driving safety by distilling vehicular cameras, navigation, radar, and traffic hazard information directly into the driver's line of sight and easily integrating with existing sensor systems.

CY Vision's technology enables OEMs to explore a range of AR applications to create safer and more immersive, including metaverse, experiences for drivers and passengers in the next generation of conventional, electric, and autonomous vehicles. Moreover, the software-based technology reduces the footprint within vehicles, creating more freedom for vehicle designers and more efficiency for electric vehicles. All this is done with off-the-shelf processors without requiring special films or waveguides.

For media appointments at the show, please contact Casey Gotta at For more information, please visit


Headquartered in Silicon Valley, CY Vision develops 3D display technologies and rendering software suites that deliver augmented reality experiences for a variety of consumer, industrial, and vehicular environments. Visit for more information.

Casey Gotta
Source:CY Vision
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